Gregorys Coffee and Nuzest Brew Up "Protein Buzz" With New Plant-Based Protein Coffee Handcrafted to Fuel Gregulars

• Culture-Defining Coffee Brand and Global Protein Leader Deliver on Growing Consumer Demand for Clean, Functional Take on Coffee
• Gregorys to Treat Guests to Free, Full-Size Protein Buzz at 50-Plus Cafés Nationwide on September 29 for National Coffee Day

NEW YORK, Sept. 26, 2025 /PRNewswire/ -- Gregorys Coffee ("Gregorys,") a New York City-born specialty coffee company within the Craveworthy Brands portfolio, is elevating its innovative menu with an elemental new offering: Protein Buzz, a plant-based protein coffee drink designed to keep Gregulars fueled through their busiest days.

The new beverage is crafted in collaboration with global protein leader, Nuzest, known for its mission to make wellness accessible through clean, plant-based nutrition, and officially launched at all Gregorys cafés nationwide on September 24, 2025. As the first of Gregorys' protein coffee creations, Protein Buzz embodies everything the brand stands for: bold flavors, purposeful innovation and community connection, capturing the excitement and anticipation of its guests.

Protein Buzz includes 18 grams of plant-based protein and a clean ingredient lineup, including cold brew, Nuzest Clean Lean Protein (Vanilla), peanut butter, coconut water and date syrup. With its creamy texture and nutty flavor, Protein Buzz supports the hustle of Gregorys' guests, showing that great taste and functional nutrition can go hand in hand. The coffee features a clean ingredient line, protein, electrolytes and is fully plant-based.

"From the very beginning, Gregorys has been focused on fueling people who hustle hard and expect the best," said Gregory Zamfotis, Founder and Brand President of Gregorys Coffee. "Protein Buzz reflects that vision, combining functionality, flavor and quality in a way that supports our guests' lifestyles. It's a drink designed to power you through the moments that matter most."

Built on Gregular Demand, Crafted for Functionality

Protein has moved beyond a fleeting trend to become an essential part of daily routines. Google Trends shows interest in protein has doubled over the past five years, while a recent Gregorys guest survey revealed that 41 percent of consumers consider protein content a top priority when choosing food and beverages.

Protein has always had a home at Gregorys – a 16-ounce whole milk latte naturally delivers 12 grams of protein, proving that coffee and protein have long been the perfect pair. With Protein Buzz, Gregorys is taking this pairing further, offering a plant-based option thoughtfully made for guests seeking convenience without compromise. Unlike traditional modifiers, Protein Buzz is handcrafted to perfectly balance bold coffee flavor with plant-based protein power.

A Partnership Rooted in True Purpose

Nuzest's story began in 2005, when the brand's Founder Trevor Bolland's daughter was diagnosed with Multiple Sclerosis (MS) at just 22. Seeking ways to improve her quality of life, Trevor explored the role of nutrition and lifestyle, ultimately launching Nuzest in 2012 with a mission to prove that good nutrition can change lives.

This shared commitment to quality and purpose is what first drew Zamfotis to Nuzest. For three years, Gregorys has exclusively used its Clean Lean Protein in Gregorys' smoothies – a trusted choice for Gregulars seeking plant-based nutrition. With Protein Buzz, that collaboration takes center stage through one of the world's most beloved rituals: coffee.

"At Nuzest, our mission has always been to make good nutrition simple, accessible and enjoyable. Partnering with Gregorys Coffee to create Protein Buzz brings that vision to life in a way that feels natural, by combining the daily ritual of coffee with the clean, plant-based protein people are looking for," said Co-Founder, Monique Bolland Barge. "We're proud to collaborate with Gregorys to offer a drink that not only tastes amazing but also supports the energy and wellbeing of their guests with our Clean Lean Protein."

Celebrate National Coffee Day With Free Buzz

To celebrate the launch and National Coffee Day on September 29, 2025, Gregorys and Nuzest are treating guests to a free, full-size Protein Buzz on the coffeehouse. Guests can redeem their complimentary drink by entering promo code "GAINS" in the Gregorys Coffee app. New users can download the app and sign up anytime to take advantage of the offer.

"Coffee is more than a beverage. It is a ritual, a part of the day that's cherished. Coffee is something that brings people together. The beauty of the liquid gold we call coffee is that it tastes incredible, nourishes your soul and provides natural energy to drive you forward all in one shot," Zamfotis concluded.

Founded in 2006 in Manhattan, Gregorys Coffee has grown from a single neighborhood café into a culture-defining brand known for craft, community and connection. From scratch-made pastries and rotating limited-edition coffees roasted fresh in its NYC roastery, Gregorys places as much emphasis on good food and good people as it does on good coffee.

With more than 50 locations across the U.S., the brand continues to grow its community of loyal "Gregulars" while staying true to its mission: serving communities that hustle hard, expect the best and care deeply about quality.

To learn more about Gregorys, "Protein Buzz" or to find a café, please visit www.gregoryscoffee.com. To sign up or login to Gregorys app and to order, please visit https://gregoryscoffee.com/pages/gregorys-app. To learn more about Nuzest, please visit https://www.nuzest.com. To learn more about Craveworthy Brands, please visit www.craveworthybrands.com.

ABOUT GREGORYS COFFEE
Gregorys Coffee was founded by Gregory Zamfotis in 2006 in Manhattan with the vision of fueling everyday New Yorkers with amazing coffee and creating memorable experiences. That singular café would soon grow to more than 50 locations across the US, turning regulars into 'Gregulars' every step of the way. Gregorys earns its loyal following by staying true to its roots: having a relentless focus on quality, developing unique menu offerings you cannot find anywhere else and creating a guest experience that is second to none. Gregorys serves purpose where it matters most, and we can't wait for what's next. Learn more about Gregorys at www.gregoryscoffee.com. 

ABOUT NUZEST
The Nuzest brand is centered on the belief that good nutrition is the foundation for great health. It's what Founder Trevor Bolland, turned to when his daughter, Monique, was diagnosed with Multiple Sclerosis at 22. What started as a father and daughter looking for answers is now a global team, formulating supportive nutrition for whatever life throws at you. A family-owned, Australian-based company, Nuzest produces the cleanest, most effective nutritional supplements on the market. All products are built on concrete science and efficacy, and formulated to improve people's baseline health, resilience and vitality. The range is entirely vegan, all-natural and free from nasties. Learn more about Nuzest at www.nuzest.com.

ABOUT CRAVEWORTHY BRANDS
Craveworthy Brands, the parent company of Shaquille O'Neal-founded Big Chicken, Bd's Mongolian Grill, Dirty Dough, Flat Top Grill, Fresh Brothers Pizza, Genghis Grill, Gregorys Coffee, Hot Chicken Takeover, Krafted Smashburgers, Lucky Cat Poke Co., Nomad Dawgs, Pastizza Pizza & Pasta, Scramblin' Ed's, Sigri Indian BBQ, Soom Soom Mediterranean, taim Mediterranean Kitchen, The Budlong Southern Chicken and Wing It On!, is dedicated to breathing new life into legacy brands while supercharging emerging concepts. The Company brings together diverse, yet complementary brands and an accomplished, veteran leadership team in the growing culinary space. In addition to building and operating leading restaurant brands, Craveworthy Brands is active in the communities it serves and creates exciting career opportunities for its team members. Bridging the distinctive individuality of its concepts with a shared culture and spirit of collaboration, the Company's goal is to create truly unique and craveworthy experiences every day, every shift and at every turn. Learn more about Craveworthy and its brands at www.craveworthybrands.com.

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SOURCE Craveworthy Brands