iCover Launches AI-based assistance to iCover Direct

CHESTERFIELD, Mo. , June 3, 2025 /PRNewswire/ -- iCover, a Missouri-based Insurtech adds AI-based Persona driven assistance on the direct-to-consumer platform iCover Direct™ (https://icoverdirect.com/).  

Persona AI segmentation uses artificial intelligence to create and refine customer recommendations by analyzing datasets and automatically suggesting products based on life stage, personal preferences and individual identity. From an end user perspective, the personas start with similar pre-set buying attributes and present the best options based on individual questionnaire responses.

"We are obsessed with making the life insurance buying experience as simple as possible for the consumer. Persona AI is our latest effort to simplify the needs analysis process by leveraging the best of AI and our consumer insights."  (Nicole Mwesigwa, COO & Product leader for iCover).

About iCover

iCover is an AI-based algorithmic underwriting platform that helps insurers sell to the middle market. By leveraging data and predictive analytics iCover can quote, underwrite, and deliver life insurance in under 5 minutes. iCover was built by industry insiders Hari Srinivasan and Nicole Mwesigwa who applied their 30+ years of InsurTech experience and intimate knowledge of automated underwriting technologies. To learn more about iCover, visit www.icoverinsure.com.

CONTACT: Hari Srinivasan, hari@icoverinsure.com

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SOURCE iCover