Innovative Eyewear Partners with Smartech to Showcase Reebok Smart Eyewear at Smartech's New Flagship Opening in Times Square

MIAMI, June 20, 2025 /PRNewswire/ -- Innovative Eyewear, Inc. ("Innovative Eyewear" or the "Company") (NASDAQ: LUCY; LUCYW), the manufacturer of smart eyewear under the Lucyd®, Lucyd Armor®, Reebok®, Eddie Bauer® and Nautica® brands, is pleased to announce it is partnering with Smartech Retail Group, the operator of impressive tech departments in some of the world's most famous department stores. Central to the partnership will be the showcasing of the Reebok Powered by Lucyd collection among other innovative consumer electronics brands such as Sonos and Segway. The showcase will launch July 22, 2025 at the new Smartech location in New York City.

Harrison Gross, CEO of Innovative Eyewear, said "We are thrilled to launch our Reebok frames with Smartech, in their flagship's grand opening in Times Square, New York City. We have learned that prospective customers for smart eyewear greatly benefit from live demos in brick-and-mortar shops, and this often leads to rapid product adoption as they experience the value of the smart features firsthand. Smartech is a prestigious tech retailer, which complements our commitment to best-in-class product quality and utility."

James Keating, Global Business Development Manager at Smartech Retail Group, said "Smart eyewear is fast becoming the gateway to a more seamless, connected lifestyle. Lucyd's blend of fashion and function is exactly the kind of innovation our customers are hungry for. We're excited to bring their Reebok collection to our platform — it's bold, it's practical and it's a glimpse into the future of everyday tech."

About Innovative Eyewear, Inc.

Innovative Eyewear is a developer of cutting-edge ChatGPT enabled smart eyewear, under the Lucyd®, Nautica®, Eddie Bauer® and Reebok® brands. True to our mission to Upgrade Your Eyewear®, our Bluetooth audio glasses allow users to stay safely and ergonomically connected to their digital lives and are offered in hundreds of frame and lens combinations to meet the needs of the optical market. To learn more and explore our continuously evolving collection of smart eyewear, please visit www.lucyd.co.

About Smartech Retail Group

Smartech Retail Group Limited is a pioneering retail company that partners with some of the world's most exciting technology brands to bring innovation to life in high-footfall, experiential retail spaces. From wearables and smart home devices to personal mobility and gaming, Smartech offers a curated selection of products that define the cutting edge of consumer tech. Learn more at smartechwrld.com.

Forward Looking Statements

This press release contains certain forward-looking statements, including those relating to the Lucyd app. Forward-looking statements are based on the Company's current expectations and assumptions. The Private Securities Litigation Reform Act of 1995 provides a safe-harbor for forward-looking statements. These statements may be identified by the use of forward-looking expressions, including, but not limited to, "anticipate," "believe," "continue," "estimate," "expect," "future," "intend," "may," "outlook," "plan," "potential," "predict," "project," "should," "will," "would" and similar expressions that predict or indicate future events or trends or that are not statements of historical matters, but the absence of these words does not mean that a statement is not forward-looking. The Company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events or otherwise. Important factors that could cause actual results to differ materially from those in the forward-looking statements are set forth in the Company's filings with the Securities and Exchange Commission, including its annual report on Form 10-K under the caption "Risk Factors."

Investor Relations Contact:

Scott Powell
Skyline Corporate Communications Group, LLC
Office: +1 (646) 893-5835
Email: scott@skylineccg.com

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SOURCE Innovative Eyewear, Inc.