It's Official! California's Snacking Hour is 3:00 PM Real California Milk Celebrates with Snack Ideas to Curb Summer Cravings

TRACY, Calif., June 9, 2025 /PRNewswire/ -- Afternoon snacking is becoming more prevalent than ever, with 35% of consumers now snacking between 2 and 5 p.m.* For most, the dreaded afternoon slump typically hits at 3 p.m. To help consumers snap out of the slump, Real California Milk is declaring 3:00 p.m. the official snacking hour for Californians!

When it comes to delicious, satisfying snacks, nothing beats California dairy – but with so many options, how to choose? The culinary experts at Real California Milk created a snacking guide to assist Golden State denizens in selecting the perfect snack. From retro to healthy to indulgent, take this journey to identify the best snack for every craving this summer.

"California dairy foods are not only delicious and on-trend but packed with the essential nutrients you look for when choosing an afternoon snack," said Jennifer Giambroni, VP of Communications at Real California Milk. "There's an option for everyone and every occasion."

According to California dietitian Patricia Bannan, MS, RDN, "that afternoon energy dip is real – and it's not just in your head. Our circadian rhythms naturally slow in the afternoon and many people feel a drop in energy or focus a few hours after lunch. A good snack can turn your whole afternoon around—especially when it tastes great and helps you feel more focused and energized. The right dairy-based snack can satisfy your cravings and give your brain and body the fuel they need to power through the rest of the day."

Bannan also suggests pairing your dairy-based snack selection with a fruit or vegetable to help boost fiber and overall nutrient density.

For more afternoon snacking inspiration, visit https://www.realcaliforniamilk.com/smart-snacking.

About Real California Milk/California Milk Advisory Board
The California Milk Advisory Board (CMAB), an instrumentality of the California Department of Food and Agriculture, is funded by the state's dairy farm families who lead the nation in sustainable dairy farming practices. With a vision to nourish the world with the wholesome goodness of Real California Milk, the CMAB's programs focus on increasing demand for California's sustainable dairy products in the state, across the U.S. and around the world. Connect with the CMAB at RealCaliforniaMilk.com, Facebook, YouTube, Tik Tok, Instagram, X and Pinterest.

*Snac International 2025 State of the Industry Report

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SOURCE Real California Milk