JET Hospitality Announces Representation by HREC and Strategic Operations Partnership with Toren Hospitality, as Launch of Extended Stay Lifestyle Rentals Boosts New Development Division
SEATTLE, July 23, 2025 /PRNewswire/ -- JET Hospitality, The Leader in Lifestyle Lodging across the Western US, announced Q32025 strategic partnerships and initiatives, as the company accelerates growth with launch of development division and new acquisitions in the pipeline.
HREC Tapped for Equity Placement Representation
After kicking off 2025 fundraising efforts with a Q2 equity placement of 1.5%, JET Hospitality partnered with HREC, a premier hospitality investment & advisory firm based out of Denver, CO. Chris Stein, SVP, will represent JET Hospitality with the goal of aligning the company with capital partners that meet the identified investor profile and believe in the entrepreneurial vision. JET Hospitality remains one of the few organic outdoor brands unvarnished by institutional capital; however, the company has identified 2025 as a critical funding year to drive infill development, new acquisitions, and optimization of human and brand scaling during this growth cycle.
"The relationship is key to diversifying the capital stack, executing within strategic timelines, and positioning the company on a long term, hockey-stick growth," said Jesse Baker, CEO of JET Hospitality. "HREC brings both reach and credibility in the hospitality investment space. We bring the grit, tenacity, and expertise to navigate the difficult-to-scale boutique resort sector."
Toren Hospitality, Gus Krimm, Tapped for Chief Operations Officer Role
JET Hospitality also announced a partnership with Gus Krimm and his firm, Toren Hospitality, with Krimm assuming the de facto Chief Operating Officer role the remainder of 2025 through 2026. Over the past 15 years, Gus has led operations and rebrand efforts at multiple lifestyle hotels across the nation. First, working with JET in a consulting capacity the past two months, Krimm became the obvious choice for the COO role after implementing strategic revenue management strategies, identifying systems reform needs, and advising on the company's human deployment efforts.
"Gus has made an immediate impact, energized the base, and presented interim strategies to support short, medium, and long term trajectories" said Baker. "His ability to systematize our business, implement best practices, and bring a polished approach to our organization, was exactly what was needed at this point in the company's lifecycle."
Launch of New Development Division, Led by Aaron Mumford, CDO
JET Hospitality is launching a new Development Division, led by partner and former COO, Aaron Mumford. Initial efforts will focus on rolling out the JET Extended Stay Lifestyle Rentals platform, as the company aims to support workforce housing needs in recreational markets impacted by heavy seasonality and limited demand during slow months. Now in the Chief Development Officer role, Mumford explained JET Hospitality is catering to a hybrid demand mix, while exploring soft branding, licensing, and outside management opportunities into 2026 and beyond.
"The unmet workforce housing demand in some of these rural communities is demonstrative. Extended Stay Lifestyle Rentals offer the perfect solution to support the contractor or traveling nurse, wanting a box-hotel alternative and more recreational-community environment, when they come home to rest their heads at night," said Mumford.
These partnerships are key to building a foundation, as JET Hospitality aims to further establish itself as a leading alternative investment platform. Development arm, JET Asset Management, is actively raising capital and exploring deals, with a goal of closing the $5mm JET Growth Fund by year's end. The company remains actively engaged in negotiations and is planning new locations across Washington, Oregon, Idaho, Utah, Wyoming, Colorado, Nevada, Arizona, New Mexico and beyond.
For investment and development inquiries, please contact:
Gretchen Ptacek
Investor Relations
303.908.1919
398505@email4pr.com
https://invest.jethospitality.com
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SOURCE JET Hospitality