Korea widening regulatory pressure on Baemin, Coupang Eats

Korea’s major food delivery service operators — including Baemin and Coupang Eats — face increasing regulatory pressure amid President Lee Jae-myung’s special order to increase investigative manpower for the nation’s antitrust watchdog. Lee has displayed concern over the excessive level of commissions charged by platforms on their partner stores' sales activities. He expressed the need to “drastically reform” the commission systems of delivery app operators when he was a presidential candidate, saying the burden of the commission threatens the livelihood of the self-employed. The Fair Trade Commission (FTC) is the authority for the regulatory drive. The watchdog has already underscored the importance of building a fair market environment by regulating influential platforms as part of its major policy initiatives for 2025. Likely to fall within the FTC’s scope are Baemin and Coupang Eats, the two leading food delivery apps in Korea, with 21.69 million and 10.89 million monthly active users, respectively, as of April, according to data from market tracker Wiseapp Retail GoWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times