Coupang scrambles after pricing error sells instant noodles at 10 cents each

A pricing glitch on Coupang late Wednesday night triggered a frenzy among online shoppers after the e-commerce giant mistakenly listed a box of 36 Nongshim ramen noodle soup bowls for just 5,040 won — amounting to only 140 won (about $0.10) per cup. The alert spread quickly through online communities and parenting forums where users had set notifications for major discounts or sold-out items. Shoppers rushed to place orders before the price was corrected, taking advantage of Coupang’s next-day Rocket Delivery service. Normally retailing for around 800 won per cup, the instant noodles were effectively being sold at clearance-level prices. The deal remained live until Coupang realized the error and reverted the product to its original price. Coupang said the incident was caused by a human error that led to incorrect pricing on its Rocket Delivery system. While the company acted quickly to fix the mistake, many users had already secured orders. One customer even posted proof of receiving 900 cups — nine boxes — in the early hours of the morning, paying just 126,000 won instead of thWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times