Korean companies shift strategies for next year's CES
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The annual CES trade show in Las Vegas will undergo significant changes next year regarding the participation of Korean companies, which have long been among the most prominent exhibitors at the world's largest tech fair. Some companies have chosen to skip the event to better focus on their core businesses, while others plan to increase the size of their exhibits. SK Group said its affiliates will not operate a joint exhibition booth at next year's show. Since 2019, Korea's second-largest conglomerate has showcased products and technologies from SK hynix, SK Telecom and SK Innovation at a single booth, attracting global business leaders such as Nvidia CEO Jensen Huang. SK Group Chairman Chey Tae-won has consistently attended CES, even as other top conglomerate chiefs opted out. However, SK hynix is the only SK affiliate currently listed as an exhibitor for next year. Industry officials expect the chipmaker to concentrate on strengthening its partnership with Nvidia at the event. "There is a possibility that some of our affiliates will display their products and hold business meetings at nWeiter zum vollständigen Artikel bei Korea Times
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Quelle: Korea Times
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