Lexus Named Official Automotive Partner of Premier Lacrosse League

NEW YORK, May 22, 2025 /PRNewswire/ -- The Premier Lacrosse League (PLL) today announced a partnership with Lexus, the luxury automotive brand and the league's first automotive partner. Lexus will serve as the entitlement sponsor of the 2025 PLL and WLL All-Star Weekend, as well as the 2025 PLL End of Year Awards.

"Lexus represents the pinnacle of automotive craftsmanship, having a natural alignment with the PLL's commitment to elite athletic performance and artisanship," said Paul Rabil, Co-Founder and President of the Premier Lacrosse League. "This partnership will elevate our platform and offer our fans an experience that matches the dynamism of professional lacrosse."

The comprehensive partnership marks a significant milestone for the league, bringing together two brands committed to excellence, innovation, and performance. Lexus will receive prominent branding rights, including naming privileges for the league's marquee mid-season and year-end celebration events, as well as premium experiences at PLL events.

In addition to Lexus' entitlement of the PLL's Lexus Championship Series, and founding partnership of the WLL, the partnership will activate across multiple touch points. Lexus will also be the presenting partner of Rabil's Places, the ESPN Original Series premiering June 4. In the five-episode series, PLL Co-Founder & President Paul Rabil takes viewers on journeys exploring the sport's heritage and future through conversations with the biggest names in lacrosse, and visits to the cultural hotbeds of the sport.

The comprehensive deal includes strategic broadcast integration across all PLL and WLL platforms, as well as in-stadium branding, game broadcast integration, fan engagement initiatives, and custom content connecting the precision and performance values shared by Lexus vehicles and professional lacrosse athletes. The 2025 Lexus All-Star Weekend will take place over Fourth of July weekend in Kansas City, with the Lexus End of Year Awards to follow in September.

The 2025 PLL Season kicks off May 30 in Albany, NY. To view the 2025 PLL season schedule and purchase tickets, visit www.premierlacrosseleague.com/schedule.

About the Premier Lacrosse League
The Premier Lacrosse League (PLL) powered by Ticketmaster is a men's professional lacrosse league in North America, composed of eight teams rostered by the best players in the world. Co-founded by lacrosse superstar, philanthropist, and investor Paul Rabil and his brother, serial entrepreneur and investor, Mike Rabil, the PLL is backed by an investment group composed of Joe Tsai Sports, The Chernin Group, Arctos, Brett Jefferson Holdings, The Raine Group, Creative Artists Agency (CAA), The Kraft Group, Bolt Capital and other top investors in sports and media. The PLL is distributed through an exclusive media rights agreement with ABC, ESPN, ESPN2, and ESPN+. The PLL was named 2023 Best Place to Work in Sports, and 2020 Sports Breakthrough by the Sports Business Journal, and recognized as a 2021 Best Employer in Sports by Front Office Sports. For more on the league, visit www.premierlacrosseleague.com and follow on social media: Instagram (@PLL), Twitter (@PremierLacrosse), Facebook (@PremierLacrosseLeague), YouTube (YouTube.com/PLL) and TikTok (@pll).

About Lexus
Lexus' passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its customers. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries. In the United States, Lexus vehicles are sold through 244 dealers offering a full lineup of luxury vehicles. With nine models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers nine F SPORT models, one F performance model and one F model. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.

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SOURCE Premier Lacrosse League