Liftoff Announces Close of Minority Investment from General Atlantic

REDWOOD CITY, Calif., July 1, 2025 /PRNewswire/ -- Liftoff, an AI-powered performance marketing platform for the mobile app economy, today announced the close of its minority investment from General Atlantic, a leading global investor. The transaction was originally announced on May 5, 2025. General Atlantic joins existing majority investor Blackstone in supporting the company's long-term growth. 

Liftoff is a leading AI-enabled end-to-end platform that enables mobile developers to build, drive discovery of, and monetize their apps. The company was formed through the 2021 merger of Liftoff and Vungle, two complementary businesses within Blackstone's portfolio. Since the merger, Liftoff has experienced significant growth under the leadership of CEO Jeremy Bondy, driven by continued product expansion and customer-focused innovation.

Goldman Sachs & Co. LLC and Jefferies LLC served as financial advisors, and Simpson Thacher & Bartlett LLP acted as legal advisor to Liftoff and Blackstone. Morgan Stanley & Co. LLC served as financial advisor, and Paul, Weiss, Rifkind, Wharton & Garrison LLP served as legal advisor to General Atlantic.

About Liftoff

Liftoff helps mobile businesses maximize their revenue. It provides AI-powered marketing, monetization, and creative solutions that create better ad experiences and connect people with the products they love. Founded in 2012 and headquartered in Redwood City, CA, Liftoff has a diverse, global presence.

About General Atlantic

General Atlantic is a leading global investor with more than four and a half decades of experience providing capital and strategic support for over 830 companies throughout its history. Established in 1980, General Atlantic continues to be a dedicated partner to visionary founders and investors seeking to build dynamic businesses and create long-term value. Guided by the conviction that entrepreneurs can be incredible agents of transformational change, the firm combines a collaborative global approach, sector-specific expertise, a long-term investment horizon, and a deep understanding of growth drivers to partner with and scale innovative businesses around the world. The firm leverages its patient capital, operational expertise, and global platform to support a diversified investment platform spanning Growth Equity, Credit, Climate, and Sustainable Infrastructure strategies. General Atlantic manages approximately $108 billion in assets under management, inclusive of all strategies, as of March 31, 2025, with more than 900 professionals in 20 countries across five regions. For more information on General Atlantic, please visit: www.generalatlantic.com.

About Blackstone

Blackstone is the world's largest alternative asset manager. Blackstone seeks to deliver compelling returns for institutional and individual investors by strengthening the companies in which the firm invests. Blackstone's nearly $1.2 trillion in assets under management include global investment strategies focused on real estate, private equity, credit, infrastructure, life sciences, growth equity, secondaries and hedge funds. Further information is available at www.blackstone.com. Follow @blackstone on LinkedIn, X (Twitter), and Instagram.

Media Contacts

Liftoff
Casie A. Jordan
cjordan@liftoff.io
732-614-3880

General Atlantic
Sara Widmann
media@generalatlantic.com 

Blackstone
Matthew Anderson
matthew.anderson@blackstone.com
518-248-7310

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SOURCE Liftoff