MUCHO Burrito Launches Shiitake Carnitas, a Bold New Protein Made from Real Ingredients

TORONTO, Oct. 6, 2025 /CNW/ - MUCHO Burrito will introduce a new plant-based protein, Shiitake Carnitas, as part of its ongoing commitment to culinary innovation and real food simplicity. Crafted from slow-roasted shiitake mushrooms and a short list of recognizable ingredients, this new addition will replace the brand's former plant-based crumble with a more flavourful, satisfying option. At MUCHO, we prepare ingredients fresh, in-house every day - a philosophy we call Made-in-Casa. It reflects our belief that great food starts with real ingredients, prepared with care.

Shiitake Carnitas is designed to deliver bold, meaty flavour without the complexity or additives found in many meat alternative. It reflects what today's guests are increasingly looking for: food that is craveable, real, and made with care.

"We're not trying to imitate meat. We're celebrating ingredients that are delicious in their own right," said Luca Gerace, Director of Culinary at MUCHO Burrito. "We're introducing a new way to experience mushrooms. Slow-roasted, full of flavour, and Made-in-Casa. It's a product that's true to who we are and how we cook."

Real Food, Real Flavour

Shiitake Carnitas is made using whole shiitake mushrooms and other natural ingredients with no GMOs, preservatives, or artificial additives. The mushrooms are slow-cooked to achieve a tender, pulled texture that pairs seamlessly with the fresh topping and Made-in-Casa salsas MUCHO is known for.

Rather than position it as a meat substitute, MUCHO places mushrooms at the center of the plate — not as a compromise, but as a bold, stand-alone option. Shiitake Carnitas is available across the menu in burritos, bowls, quesadilla and tacos.

Culinary Innovation the MUCHO Way

This launch marks a key milestone in MUCHO Burrito's brand evolution under its Modern Mexicana platform – a blend of traditional culinary inspiration and a modern commitment to quality, inclusion, and bold flavour.

With every menu update, MUCHO aims to offer guests more inspired choices that reflect evolving tastes, while staying rooted in tradition and Made-in-Casa values.

Shitake Carnitas is available now at participating MUCHO Burrito locations across Canada. For more information, visit www.muchoburrito.com.

About MUCHO Burrito

Founded in Canada in 2006, MUCHO Burrito is one of Canada's leading Mexican-inspired quick-service restaurant brands, with over 145 locations coast to coast. Inspired by the bold flavours of Modern Mexicana, everything is prepared fresh daily using high-quality ingredients and fire-roasted techniques. MUCHO Burrito delivers convenience without compromising quality, with meals made with care and full of flavour. For more information or to find a location, visit muchoburrito.com.

SOURCE Mucho Burrito