Nature's Bakery Unveils New Flavor Extensions for Two Family-Favorite Product Lines

Introducing the Brand's New Oatmeal Crumble Raspberry Lemon Bars and Gluten Free Strawberry Fig Bars

PASADENA, Calif., May 14, 2025 /PRNewswire/ -- Nature's Bakery, beloved for its Fig Bars and other delicious, soft-baked snacks, announces the expansion of two popular product lines with new flavor additions. The brand is launching Oatmeal Crumble Raspberry Lemon Bars and Gluten Free Strawberry Fig Bars, offering more delicious choices that cater to consumers' various dietary needs and snacking occasions.

Oatmeal Crumble Raspberry Lemon Bars uniquely pair the lightly sweet flavor of real raspberries with a hint of tangy lemon plus delicious oat-topped goodness, delivering a delightful new flavor profile to these family-favorite breakfast bars. Joining existing flavors Strawberry & Apple, Raspberry Lemon is also plant based, nut-free, dairy-free, and made with 14g of whole grains per serving. They are ideal for those seeking snacks made with wholesome ingredients that don't compromise great taste, and anyone looking for a convenient morning pick-me-up on-the-go.

Gluten Free Strawberry Fig Bars join the brand's popular gluten-free lineup, which currently includes Raspberry and Blueberry varieties. These soft-baked Fig Bars are made with a plant-based recipe that includes certified gluten free whole grains and real fruit filling while remaining nut-free, dairy-free and Non-GMO Project Verified. This latest addition to the product lineup reflects Nature's Bakery's ambition to create wholesome snacks for vast lifestyles and preferences, including the gluten-free community, which is a mission that guides their product development.

"We're committed to supporting our community of snackers with more delicious offerings that everyone can enjoy," said Nazneen Motiwala, Senior Brand Manager at Nature's Bakery. "After extensive consumer research showing Strawberry was the highest requested flavor profile among our gluten-free customers, we knew it would be the perfect addition to our lineup. Similarly, the pairing of raspberry and lemon in our new Oatmeal Crumble bars delivers a unique and fresh flavor combination that our fans have been asking for."

To kick off the launch of Oatmeal Crumble Raspberry Lemon Bars, Nature's Bakery is gifting influencers and consumers "Morning BFF Boxes" designed to elevate their daily morning routines. The kits will include everything needed to start the day off right, featuring Oatmeal Crumble Raspberry Lemon Bars along with hand-picked brand favorites from Pop & Bottle Coffee, the new LaCroix Sparkling Water flavor, Sunshine, a Loops under-eye mask and more. Additionally, through a partnership with SmartBox, the new flavor will be sampled directly to consumers nationwide.

Nature's Bakery will celebrate the launch of Gluten Free Strawberry Fig Bars by connecting directly with the gluten-free community. The brand will be sampling the bars with gluten-free snackers via UrthBox direct-to-home shipments. In addition, Nick's Snack Pack, a non-profit organization dedicated to making snack time joyful and inclusive for celiac kids, will be giving their community a first taste of the new product as well.

Oatmeal Crumble Raspberry Lemon Bars are available now on NaturesBakery.com and will be sampled for the first time this week at the Sweets & Snacks Expo in Indianapolis. The bars will also be available at Target beginning June. Gluten Free Strawberry Fig Bars will be available on NaturesBakery.com beginning May 19th, and are available at Walmart stores now.

About Nature's Bakery

Nature's Bakery believes simple, wholesome snacks are the best fuel for active, joyful lives. Founded in 2011, they soft bake the goodness of real, wholesome ingredients like sun-ripened fruit and hearty whole grains into snacks that are plant-based, nut-free, dairy-free, and non-GMO Project Verified. Thoughtfully baked to make better-for-you snacking a deliciously easy choice that appeals to the whole family, Nature's Bakery products include Whole Wheat Fig Bars, Gluten Free Fig Bars, Fig Bar Minis, Oatmeal Crumble Bars, and Brownie Bars. Nature's Bakery products are sold nationally at 100,000 stores, including Target, Walmart, and Costco and can also be purchased directly at the Nature's Bakery website and through Amazon. For more information about Nature's Bakery, please visit naturesbakery.com or follow along on Instagram, TikTok and Facebook.

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SOURCE Nature's Bakery