Naver's AI to empower Lotte shopping platforms

Lotte Group's retail division has partnered with internet giant Naver to empower Lotte's online and offline shopping businesses with artificial intelligence (AI), the former said Sunday. Kim Sang-hyun, Lotte retail division vice chairman and CEO, and Naver CEO Choi Soo-yeon agreed to a partnership on AI transformation during a roundtable event at Naver’s headquarters in Seongnam, Gyeonggi Province, Friday. Under the partnership, Lotte's retail division will introduce a new AI-powered operating system to manage offline stores. In doing so, the two sides will cooperate to develop agentic AI systems each tailored for Lotte's shopping, merchandise, operation and management support. The collaboration is targeted at improving Lotte’s shopping experiences at its 15,000 offline stores worldwide, including Lotte Mart, Hi-Mart, department stores, supermarkets and convenience stores. Naver’s e-commerce services will support those shopping platforms by offering reward point promotions and Naver’s fast delivery service. The partnership allows Lotte to use Naver’s AI advertisement solution,Weiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times