NIC NAC to fuel excellence with the New York Mavericks as Official Partner for the 2025 PBR Teams Season

NIC NAC Naturals and the New York Mavericks partner to bring clean, tobacco-free nicotine options 

NEW YORK, June 12, 2025 /PRNewswire/ -- The New York Mavericks are proud to announce their latest partnership with NIC NAC Naturals — the clean, tobacco-free nicotine brand shaking up the category with simple, effective lozenges made for modern lifestyles. This partnership marks a new chapter for both brands, bringing the Concrete Cowboys' fan base a fresh, unbridled nicotine enjoyment throughout the 2025 season and beyond.

NIC NAC offers discreet, spit-free nicotine lozenges made with just six simple ingredients; free from tobacco, artificial additives, GMOs, and unnecessary fillers.

Available in flavors like Peppermint, Blood Orange, and Grapefruit, NIC NAC is designed for adults looking for a clean-label alternative to traditional nicotine products.

"When I first started Nic Nac, it was for people like me — people who love performance, wellness, and pushing boundaries. The Mavericks are that same energy on a whole new level. The Mavericks embody the mindset we made Nic Nac for — on the edge, all in, and always looking for that 1% gain. We didn't just clean up nicotine, we rethought how it fits into high-achieving lives. This partnership is about championing performance, presence, and smarter choices — on and off the dirt," said Nicco Magnotto, Founder and CEO of Nic Nac Natural.

As part of the partnership, NIC NAC will be featured at the New York Mavericks events and activations, including "Maverick Days" at UBS Arena from September 18-20, with exclusive fan giveaways, product sampling, and interactive experiences designed to connect with the team's loyal fan base.

"We're excited to welcome Nic Nac Naturals to the New York Mavericks family," said Chris Pantani, General Manager of the New York Mavericks. "Their clean, straightforward product and passion for health and performance align perfectly with our team's spirit. Together, we'll give our fans and riders new ways to experience nicotine products that are focused on whole body health and wellness."[1]

This partnership highlights the NY Mavericks' commitment to teaming up with modern brands that match their energy and embrace the same values.

About the New York Mavericks
The New York Mavericks team is owned by Avenue Sports Fund, which acquired the sanctioning rights from PBR (Professional Bull Riders) in February 2024. The Avenue Sports Fund, led by Marc Lasry, provides capital solutions to a wide variety of established teams and leagues across the globe, as well as investments in emerging sport properties to capitalize on areas of exponential growth. The New York Mavericks joined PBR Teams as the league expanded from eight to 10 teams competing in five-on-five bull riding games in the 12-event PBR Camping World Team Series regular season. Entering the 2025 season, which starts in July, the New York Mavericks will play 35 games, including the team's annual homestand—Maverick Days—at UBS Arena in Belmont Park, NY, from Sept. 18-20, 2025. Action begins at 7:45 p.m. ET on Thursday, September 18, and Friday, September 19, and at 5:45 p.m. ET on Saturday, September 20. Tickets for the event start at $25, taxes and fees not included. Tickets can be purchased online at Ticketmaster and PBR.com, or by phone at (917) 618-6100. For more information about the New York Mavericks, https://pbr.com/teams/new-york-mavericks, New York Maverickson Facebook, @NY_Mavericks on Instagram, or @NY_Mavericks on X.

About Nic Nac
Nic Nac delivers unbridled nicotine enjoyment, so discreet that no one would notice and so clean that you wouldn't care if they did. These guilt-free lozenges are already beloved by high performers, athletes, entrepreneurs and biohackers who use it intentionally for smoking alternatives or other wellness-related pursuits. Nic Nac is becoming the secret weapon of many top high achieving influencers. 

To learn more about Nic Nac Naturals nicotine lozenges, visit them online atNicNac.com and follow @nicnacnatural.

Nic Nac Naturals are available on their online boutique [2] [CD3] and in retail locations around the country.

EDITOR'S NOTE: For more information about Nic Nac Naturals and to arrange to speak with a company spokesperson, please contact Nancy Trent or Pamela Wadler at 212-966-0024 or pam@trentandcompany.com. 

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SOURCE New York Mavericks