Purely Elizabeth Expands Breakfast Portfolio with New Protein Oatmeal Line
Company continues strong category leadership with +62% growth and innovation that meets rising consumer demand for protein-rich, better-for-you breakfast options
BOULDER, Colo., June 3, 2025 /PRNewswire/ -- Purely Elizabeth, the maker of nutritious granola and breakfast foods for over 15 years, today announced the launch of Protein Oatmeal, a new oatmeal product line now available nationally. This exciting innovation follows another year of remarkable growth—a 62% year-over-year sales increase across their entire portfolio.1
Crafted to meet the evolving nutritional preferences of today's consumer, Purely Elizabeth Protein Oatmeal features 10 grams of plant-based protein per serving, a creamy yet hearty texture, and a craveable lineup of flavors inspired by nostalgic baked goods. Made with a blend of organic, 100% whole grains—including oats, quinoa, and buckwheat—and flavored with wholesome ingredients like real dried fruit, cinnamon, and maple, this new offering is both nutritious and delicious.
"With the launch of our new Protein Oatmeal, I hope to offer a convenient, nourishing breakfast that truly supports our community's wellness goals," said Elizabeth Stein, Founder and CEO of Purely Elizabeth. "We created this line to make it easier than ever to get 10g of protein, fiber and superfood grains into your morning—without sacrificing taste. My goal is that it becomes a pantry staple for busy mornings, fueling people with real ingredients and lasting energy."
Purely Elizabeth Protein Oatmeal comes in three comforting, elevated flavors:
- Apple Harvest Crumble – Warm baked apple taste evoked by the comforting flavors of real dried apples and notes of cinnamon spice.
- Chocolate Chip Banana Bread – Cozy and warm banana bread flavor, with real dried banana pieces and rich organic dark chocolate chunks.
- Maple Cinnamon Roll – Sweet, aromatic cinnamon combined with notes of maple for an indulgent treat.
Each bowl of Protein Oatmeal reflects Purely Elizabeth's signature commitment to quality. The recipes are powered by the brand's Purely Protein blend, made from sustainably sourced pea, fava, and chocho proteins, and paired with their signature superfood grain blend. The result is a protein oatmeal that not only meets but exceeds expectations for taste and texture—rich, creamy, and truly satisfying.
The launch follows extensive product development and consumer testing, which revealed that 42% of consumers seek protein in their oatmeal, and 46% actively look for protein claims at purchase. With high-quality plant-based protein, a good source of fiber, and nutrient-dense ingredients, Purely Elizabeth Protein Oatmeal addresses unmet needs in the oatmeal category and appeals to a broader and growing wellness-conscious audience.2
Purely Elizabeth Protein Oatmeal is Non-GMO Project Verified, Certified Gluten-Free, vegan, and made without artificial flavors, making it a clean-label option that supports wellness without compromise.
The full Purely Elizabeth Protein Oatmeal lineup is available in retailers nationwide and at purelyelizabeth.com for $6.49. Designed with functionality and flexibility in mind, Purely Elizabeth Protein Oatmeal is equally delicious served hot or enjoyed cold as overnight oats.
For more information about Purely Elizabeth, please visit purelyelizabeth.com.
About Purely Elizabeth:
Since 2009, Purely Elizabeth has been a leader in the breakfast foods category with its nutritious, non-GMO and organic ancient grain and grain-free products. Founder and holistic nutrition counselor, Elizabeth Stein, is a pioneer of the superfood movement, incorporating innovative and wholesome ingredients into her products such as ancient grains, sustainability sourced coconut sugar, and probiotics. Purely Elizabeth is redefining the standards of packaged foods with its current line of vegan and certified gluten-free products consisting of granola, oatmeal, cereal, and cookie granola. For more information, please visit www.purelyelizabeth.com or their Facebook or Instagram platform.
Media Contact: Brooke Rothenberg, Purely Elizabeth
press@purelyelizabeth.com
Cell: 954-579-3008
1 Spins MULO 52 wks ending 3/23/25, Shelf Stable Cold Cereal, Granola, Museli, Hot Instant Cereal
2 MindSight Research Survey by Purely Elizabeth in December 2023
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SOURCE Purely Elizabeth