Retailers hit home run with baseball-themed merchandise
Merchandise linked to professional baseball is energizing sales across Korea’s department stores and convenience stores, as the sport continues to draw large crowds to stadiums, television screens and online platforms throughout the season. Since the launch of the Korea Baseball Organization (KBO) in 1982, the sport has enjoyed steady nationwide popularity, giving rise to a thriving retail market. Capitalizing on this, retailers have rolled out a variety of products inspired by popular teams and players — a strategy that has delivered strong results. With KBO attendance growing at a double-digit pace since 2022, the market outlook remains promising as long as the league maintains fan enthusiasm. Since last year, Hyundai Department Store has hosted pop-up stores themed around each of the KBO’s eight teams, generating a cumulative 2.6 billion won ($1.9 million) in sales over a total of 84 days, an average of 31 million won in daily revenue. That figure is 55 percent higher than the average daily sales of fashion brand pop-ups. In May, The Hyundai Seoul’s flagship store in YeouidoWeiter zum vollständigen Artikel bei Korea Times
Quelle: Korea Times
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