Rogue Valley Named #2 Wine Region in the Nation by USA Today's 10Best Readers' Choice Awards

Southern Oregon wine destination shines in prestigious, nationally voted competition

MEDFORD, Ore., July 30, 2025 /PRNewswire/ -- Travel Medford proudly announces that the Rogue Valley American Viticultural Area has been named the #2 Best Wine Region in the United States by USA Today's 10Best Readers' Choice Awards.

This national recognition is especially significant as the Rogue Valley, located in the heart of Southern Oregon, rose above world-renowned wine regions in California, Washington, Oregon, and beyond. The Rogue Valley was one of 20 wine regions nominated by USA Today's panel of travel editors and industry experts, and its strong showing in this month-long public-voted competition highlights its growing reputation as a premier wine destination.

"Earning the #2 spot in such a competitive, nationally recognized contest is a remarkable honor for our region," said TJ Holmes, Senior Vice President for Travel Medford. "Our passionate winemakers, vineyard, and hospitality teams have worked tirelessly to craft unforgettable varieties and experiences for visitors and locals. While we've always known the Rogue Valley is magical, it's incredibly rewarding to see that sentiment echoed by wine lovers across the nation."

This accolade further solidifies the Rogue Valley as a must-visit wine destination, celebrated for its accessibility, approachability, and laid-back charm, all set against the breathtaking landscapes of Southern Oregon. More than an award, it's a testament to the dedication of the local wine industry, which is redefining the wine experience and drawing national attention to the region's unique offerings.

For more information about Rogue Valley wine country, visit www.travelmedford.org/wine. Cheers to the Rogue Valley—continuing to rise, glass by glass, as one of America's top wine destinations.

Images and logos can be found HERE, credit to Travel Medford.

About Travel Medford
Travel Medford is the largest destination marketing organization in Southern Oregon, whose mission is to promote Medford and the Rogue Valley as a premier travel destination. Travel Medford markets the region to visitors and helps the community grow by supporting events and promoting tourism activities for locals and visitors. From highlighting its vibrant people, stunning natural landscapes, burgeoning culinary scene, and thrill-seeking outdoor activities, Travel Medford lives and breathes the Rogue Valley way of life. For more information, visit travelmedford.org.

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SOURCE Travel Medford