Samsung holds back Ballie debut

Samsung Electronics is taking a cautious approach to the debut of its artificial intelligence (AI) robot Ballie, which was initially expected to launch in the first half of this year. As Samsung’s first robot targeting general consumers, Ballie’s much-anticipated launch drew significant market attention in the emerging robot sector. Samsung has yet to specify reasons for the delay, but industry insiders suggest the company is evaluating how to position Ballie in homes already filled with AI-powered devices, as well as addressing concerns about its high price. Marketed as a home AI companion, Ballie is a ball-shaped robot that moves autonomously on wheels to assist users. It recognizes voice commands to make phone calls and display information through its built-in projector, and offers features such as monitoring elderly people and pets. Samsung first unveiled Ballie at the CES consumer electronics trade show in 2020 and has since offered glimpses of its features at multiple global tech events. At this year’s CES in January, Yong Seok-woo, head of Samsung Electronics’ Visual DispWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times