Shaping the Future of Renting: A Campaign for Property Managers, Housing Providers, and Renters

NEW YORK, Oct. 1, 2025 /PRNewswire/ -- As the U.S. housing market continues to evolve, property managers, landlords, and solution providers face growing demands for transparency, innovation, and efficiency. To spotlight the tools, strategies, and success stories shaping this dynamic landscape, Mediaplanet is proud to launch the "Renting in America" campaign.

This initiative aims to empower the rental ecosystem — from large-scale property managers to individual landlords — with insights that enhance the renter experience while driving operational success.

At the heart of the campaign is a focus on practical solutions and collaboration that address today's most pressing challenges: improving tenant trust, modernizing rental processes, and creating more equitable and sustainable housing.

Highlights include expert advice on:

• Leveraging technology to improve efficiency, from tenant screening to combating application fraud.
• Building transparency and trust through practices like rent reporting that benefit both landlords and renters.
• Future-proofing properties with amenities such as EV chargers for multi-unit housing.
• Maximizing rental appeal and operational success in a competitive market.

The print component of "Renting in America" is distributed in today's edition of USA Today.

The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign, visit: https://www.futureofbusinessandtech.com/campaign/renters-in-america/.

This campaign was made possible with the support of Mina Starsiak Hawk, American Apartment Owners Association, Institute of Real Estate Management, National REIA, Anthony Melchiorri and Steve Weikal, and features paid content from TurboTenant.

Company Contact

Taylor Daniels
Taylor.daniels@mediaplanet.com 

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SOURCE Mediaplanet