Strange Brew: Shipfusion Spills the Beans on Key Trends in Online Coffee Sales

Report explores role of Third-Party Logistics in meeting demands of coffee consumers

CHICAGO, May 29, 2025 /PRNewswire/ - Shipfusion Inc., a leading ecommerce fulfillment and third-party logistics provider with over a million square feet of warehouse space across North America, audited more than 40 U.S. coffee brands, revealing surprising insights into a centuries-old industry trying to grow online but making costly mistakes. 

"Our team meticulously audited every step of the customer journey for over forty brands selling coffee direct-to-consumer (DTC), from checkout to unboxing," says Shipfusion CEO Brandon Luft.

Online coffee, a sector worth several hundred million dollars, is growing steadily in DTC sales, driven by ecommerce, subscription services, and consumer preferences for convenience. Yet brands still have room for improvement, especially since coffee is a habitual purchase.

"Our research uncovered costly blind spots. Too many brands lose revenue to delays, damage, and silence after checkout. At a high level, the fix is building trust through better fulfillment, faster delivery, and smarter cross-selling. It's not one size fits all; the report reveals distinct realities brands need to consider," says Luft.

The "DTC Delivery Files: Coffee Edition" compiles data on these touchpoints:

- Checkout experience
- Fulfillment speed and accuracy
- Shipping timelines and carriers used
- Packaging quality and unboxing moments
- Post-purchase communication
- What brands are getting right and where they're losing millions of dollars

The research objectively evaluates how brands manage logistics and where gaps may cost customer trust and growth. The result is a ground-level view of the customer journey based on first-hand data. Key insights provide a clear snapshot of the DTC coffee industry as consumer spending faces scrutiny, offering brands rare, competitive data not found on ChatGPT. Read standout takeaways here.

As ecommerce matures, winning brands will treat fulfillment not as an afterthought but as a growth lever. This report shows how operational gaps in logistics and communication are holding back promising coffee brands. Shipfusion's independent audit is more than a critique; it's a blueprint for turning back-end efficiency into growth, loyalty, and long-term value.

For more information or media inquiries or interviews with CEO Brandon Luft, contact: Aimée Savard 416-788-6719. See full report for media review here, report to share with general public audiences here (please use as outward link to report), and an infographic for media use here.

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SOURCE Shipfusion