Surging ADAS (Advanced Driver Assistance System) Market Projected to Achieve $66.56 Billion by 2030- Exclusive Study by The Research Insights

CHICAGO, June 19, 2025 /PRNewswire/ -- The global advanced driver assistance system market is projected to be valued at USD 32.14 billion in 2023 and reach USD 66.56 billion by 2030, growing at a CAGR of 11.0% according to a new report by The Research Insights. The advanced driver assistance system market experiences significant growth because of increasing consumer demand for safety features in vehicles. The worldwide increase in road traffic leads to greater worries about the number of accidents and deaths on the roads. Modern consumers demonstrate unprecedented awareness of vehicle safety which drives significant changes within the automotive industry. The National Highway Traffic Safety Administration (NHTSA) in the U.S. and Euro NCAP in Europe along with government entities serve as key players in the transformation process.

The report runs an in-depth analysis of market trends, key players, and future opportunities. In general, the advanced driver assistance system market growth of 11.0% comprises a range of solution type, vehicle, component type and geography which are expected to register strength during the coming years.

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Market Overview and Growth Trajectory:

Advanced Driver Assistance System Market Growth: According to an exhaustive report by The Research Insights, the Advanced Driver Assistance System Market is undergoing significant growth, driven by the rapid evolution of advanced driver assistance system market which demonstrates transformative progress through the growing emergence of software-defined vehicles (SDVs). SDVs present a revolutionary approach that allows vehicles to receive ongoing improvements through software updates delivered over the air after purchase similar to smartphone updates whereas traditional vehicles have static features once they leave the production line. This transformation enables ADAS to evolve from a fixed installation to a continually upgradeable system.

Technological Advancements in Sensors & AI: The advanced driver assistance system market experiences rapid technological evolution with the most dramatic progress seen in sensor development and AI advancements. Basic proximity sensors no longer represent the pinnacle of technological innovation. Modern vehicles use several advanced technologies like LiDAR and radar along with ultrasonic sensors and high-resolution cameras to build a comprehensive 360-degree view of their surroundings in real time. Everyday drivers experience increased safety and enhanced ease of driving because of these technological advancements. Modern vehicles now have the capability to navigate intricate driving environments with minimal control from drivers thereby lowering accident risks and making daily travels less stressful. Semi-autonomous and fully autonomous driving capabilities are expanding opportunities for automakers and technology companies. The ongoing expansion of the advanced driver assistance system market shows how sensor and AI integration transforms vehicle capabilities while fundamentally changing how humans interact with machines during driving. The future of mobility technology achieves unparalleled levels of safety while delivering highly responsive driving experiences.

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Growing Automotive Electrification & Autonomous Driving: The advanced driver assistance system market evolves rapidly due to the emergence of electric vehicles and autonomous driving which serve as main drivers of innovation and adoption. The shift from conventional internal combustion engines toward environmentally friendly electric mobility systems has redefined vehicles from basic transportation means into intelligent platforms controlled by advanced software. ADAS serves as the core element driving this industry transformation. Electric vehicles integrate advanced digital technology and connectivity into their design which enables them to seamlessly support integrated ADAS modules. Electric vehicles now commonly include adaptive cruise control and lane centering as well as traffic sign recognition functionalities. These functions simultaneously improve safety metrics while promoting energy-saving measures and refining battery performance through smart driving technologies. The advanced driver assistance system market emerges as critical for developing sustainable and intelligent mobility as electric vehicles integrate with autonomous technologies.

Shift Toward Sensor Fusion and Centralized ECUs: The advanced driver assistance system market sees sensor fusion in combination with centralized electronic control units as its primary development direction. Each ADAS function operated through separate sensors where cameras performed lane detection and radar controlled adaptive cruise control among other functions. The increasing complexity of driving environments combined with the growing need for seamless safety features has led to the phasing out of isolated systems in favor of more intelligent integrated solutions. Multi-sensor fusion enables real-time integration of data from radar, LiDAR, ultrasonic sensors and cameras to achieve a comprehensive and accurate vehicle environmental perception. The integrated system uses sensor fusion to overcome the limitations found in standalone sensors. Radar sensors prove effective at detecting objects during adverse weather conditions which challenge cameras while LiDAR delivers precise depth information that enhances vision-based systems. The advanced driver assistance system market moves into a new phase because OEMs integrate these technologies which combine intelligence and cost-efficiency to deliver advanced mobility solutions.

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Geographical Insights: North America controls a major portion of the advanced driver assistance system market because of tough safety regulations imposed by organizations like NHTSA combined with rising consumer interest in driver-assist technologies. The expanding electric vehicle sector along with Tesla's advances in autonomous systems has fueled ADAS integration across the region. The Asia Pacific region leads the global advanced driver assistance system market growth due to accelerating urbanization rates alongside the rising disposable income and boosted vehicle production in China, Japan, South Korea and India. The advanced driver assistance system market in Europe has reached maturity while facing stringent EU safety regulations and widespread consumer awareness. The European New Car Assessment Programme (Euro NCAP) serves as a crucial driver for OEMs to adopt advanced safety features throughout all vehicle segments.

Advanced Driver Assistance System Market Segmentation and Geographical Insights:

• Based on solution type, the advanced driver assistance system market is divided into Adaptive Cruise Control (ACC), Blind Spot Detection System (BSD), Park Assistance, Lane Departure Warning (LDWS) System, Tire Pressure Monitoring System (TPMS), Autonomous Emergency Braking (AEB), Adaptive Front Lights (AFL) and Others. The Adaptive Cruise Control (ACC) segment accounted for a larger share of the advanced driver assistance system market in 2024.
• Based on vehicle, the advanced driver assistance system market is divided into passenger cars and commercial vehicles. The passenger cars segment accounted for a larger share of the advanced driver assistance system market in 2024.
• Based on component type, the advanced driver assistance system market is divided into processor, sensors, software and others. The sensors segment held the largest share of the advanced driver assistance system market in 2024.
• The advanced driver assistance system market is segmented into five major regions: North America, Europe, Asia Pacific, Central & South America and Middle East & Africa.

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Key Players and Competitive Landscape:

The Advanced Driver Assistance System Market is characterized by the presence of several major players, including:

• Altera Corporation
• Autoliv Inc.
• DENSO Corporation
• Continental AG
• Garmin Ltd.
• Infineon Technologies AG
• Magna International Inc.
• Mobileye
• Robert Bosch GmbH
• Valeo SA
• WABCO Holdings Inc

These companies are adopting strategies such as new product launches, joint ventures, and geographical expansion to maintain their competitive edge in the market.

Global Advanced Driver Assistance System Market Recent Developments and Innovations:

• In April 2025, Continental's Automotive Group Sector was renamed 'Aumovio' after its planned spin-off and IPO in September 2025. As an independent company, Aumovio will focus on advanced electronic and mobility solutions to support safe, connected, and autonomous driving. Its offerings will include sensor systems, smart displays, braking and comfort technologies, as well as software platforms and assistance systems for software-defined and autonomous vehicles.
• In April 2025, Mobileye (Israel) partnered with Valens Semiconductor (Israel) for ADAS projects. Valens' VA7000 chipsets, which follow the MIPI A-PHY standard, will be used to create the in-car connectivity system between sensors and computing units for Mobileye's EyeQ6-based advanced and autonomous driving programs.
• In March 2025, Mobileye introduced Surround ADAS, a software-defined system that enables hands-off, eyes-on driving at a lower cost. It uses Mobileye's advanced software developed for autonomous vehicles and runs on a single EyeQ6 High SoC.

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Key Questions Addressed:

Conclusion:

A transformative evolution is occurring within the advanced driver assistance system (ADAS) market due to regulatory mandates and technological advancements combined with changing consumer preferences in essential global regions. Modern technological changes such as multi-sensor fusion and AI-driven perception systems boost the precision and reaction speed of ADAS while software-defined vehicles (SDVs) enable ADAS to become an updatable platform via over-the-air updates. The combined development of ADAS technology with electric powertrain systems and autonomous driving solutions is transforming automotive transportation through enhanced safety intelligence and improved operational efficiency. The advanced driver assistance system market is set to experience sustained worldwide growth because OEMs and suppliers are aligning with market trends which transform ADAS from an optional feature into a fundamental part of vehicle architecture.

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The report from The Research Insights, therefore, provides several stakeholders—including raw material suppliers, component suppliers, sensor & hardware manufacturers, software providers, system integrators, OEMs, end users —with valuable insights into how to successfully navigate this evolving market landscape and unlock new opportunities.

With projected growth to US$ 66.56 billion by 2030, the Advanced Driver Assistance System Market represents a significant opportunity for raw material suppliers, component suppliers, sensor & hardware manufacturers, software providers, system integrators, OEMs, end-users, investors, industry stakeholders, and others. By staying abreast of market trends, embracing innovation, and focusing on quality and performance, companies can position themselves for success in this dynamic and evolving market landscape.

Check out more related studies published by The Research Insights:

• Automotive Electronic Control Unit Market - The global automotive electronic control unit market size is expected to reach USD 156.0 billion by 2030, according to a new report by The Research Insights. It is projected to expand at a CAGR of 5.9% from 2023 to 2030. The growth of this market can be attributed to the increasing demand for feature-rich vehicles and the OEMs' emphasis on providing advanced software features.
• Automotive Software Market - The global automotive software market size is anticipated to reach USD 66.18 billion by 2030 and is projected to grow at a CAGR of 15.0% from 2025 to 2030, according to a new report by The Research Insights. The growing need for connected and intelligent vehicles has led to a significant surge in demand for automotive software solutions.
• Automotive Active Safety System Market - The global automotive active safety system market size is expected to reach USD 41.83 billion by 2030, according to a new report by The Research Insights. It is projected to register a CAGR of 18.2% driven by the rapidly evolving automotive sector, active safety plays a vital role through Advanced Driving Assistance Systems (ADAS), which empower drivers to mitigate the impact of accidents or prevent them entirely by fine-tuning braking, steering, and propulsion systems.

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