Tiami, a New Luxury Mattress Brand from Industry Pioneers, Launches With Exclusive Design Within Reach Partnership
Founders of Leesa Return with a Single, Perfected Mattress Redefining the High-End Sleep Category
VIRGINIA BEACH, Va., May 21, 2025 /PRNewswire/ -- Tiami, a new luxury mattress brand founded by sleep industry veterans Jamie Diamonstein and David Wolfe, previous co-founders of Leesa Sleep, today announced its official launch alongside an exclusive retail partnership with Design Within Reach (DWR). Created to address the most common sleep challenges, from back and shoulder pain to partner-induced disturbances and conflicting firmness preferences, Tiami delivers a high-performance solution in a single luxury mattress that is thoughtfully engineered, technologically advanced and intentionally simple. The Tiami mattress is now available at DWR.com and Tiami.com, with select DWR stores to follow in June.
"Over a decade ago, Jamie and I came together to fix a broken retail experience in the mattress industry with a premium, direct-to-consumer solution," said David Wolfe, co-founder and CEO of Tiami. "Two years following the sale of our first mattress venture we're launching Tiami, a new brand with a different mission. It's not about disruption, it's about refinement. Our former customers have grown and evolved, and so have we. We understand the category more deeply now. We understand the customer better. This time, we're not chasing scale; we're focused on creating something truly exceptional."
"I believe in simple solutions to difficult design problems," added Jamie Diamonstein, co-founder and Chief Product Officer. "That's why we didn't over-engineer the Tiami mattress. Rather, we found the right combination of state-of-the-art components and fine-tuned them to work together seamlessly. It's the most advanced mattress I've ever created and, in many ways, it's the simplest. Because, to me, simplicity is the very essence of luxury."
Priced at $3,000 for a queen, Tiami launches with a clear mission: to set a new standard for luxury and performance at its price point, while making the mattress-buying experience seamless. As the only third-party branded mattress partner of DWR and their first and only hybrid mattress, this collaboration reflects a shared commitment to craftsmanship and design excellence. The joint initiative is a testament to Tiami's exceptional quality and aligns with DWR's mission to provide access to the best in authentic modern design.
Handcrafted in the U.S., the Tiami mattress is engineered around core performance areas proven to enhance sleep quality: natural cooling, pressure relief for aches and pains, minimized motion transfer, edge support, and long-term durability with no body indentations--even after a simulated 10 years of use. Reinforced perimeter coils deliver edge-to-edge stability, eliminating the roll-off feeling and maximizing the usable sleep surface, while its layered hybrid design responds in real time to different body shapes, weights, and sleep positions. By integrating the benefits of plush, medium, and firm support into one expertly tuned system, Tiami promotes deeper recovery and consistently better rest.
Product Highlights:
- Comfort Layer: Energex™ – a unique open-cell material offering natural pushback and continuous airflow for cool, responsive comfort.
- Recovery Layer: High-performance memory foam that relieves pain and pressure while supporting spinal alignment.
- Support System: A state-of-the-art double-pocketed coil base with Energex™ pods for motion isolation, adaptive support and full-body alignment.
- Edge Support: Two rows of reinforced coils provide exceptional stability and maximize the sleep surface.
Diamonstein and Wolfe's first sleep industry venture helped pioneer the direct-to-consumer model in premium sleep, scaling to over $100 million in third-year revenue and donating more than 40,000 mattresses to families in need. With Tiami, they plan to build on their history of measuring success by impact as much as by profit. A portion of future revenue will support sleep equity programs that focus on mental health, particularly among young mothers.
About Tiami
Tiami is a U.S.-based luxury mattress brand founded by sleep industry pioneers Jamie Diamonstein and David Wolfe. With a founding team with over 60 years of category-defining expertise between them, Tiami marks their return to the mattress industry, this time with one perfect design which is engineered to adapt to every sleeper and provide maximum comfort, support and sleep quality. Tiami is handcrafted in the U.S. from premium, modern materials including organic cotton, high-performance Energex™, advanced memory foam, a unique dual pocketed coil support system, and reinforced edge support. The hybrid mattress' multi-layered construction dynamically adjusts to body weight, sleep position, and movement throughout the night to deliver comfort, support, cooling, and durability in one unified system. Learn more at www.tiami.com and follow along at @tiamisleep.
Media Contact
Lani Free
lani@greenheartcollective.com
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SOURCE Tiami Sleep Inc