Tillamook Country Smoker® and Mike's Hot Honey® Take Meat Snacks Partnership To The Next Level with New Swicy Beef Jerky

After the successful launch of beef sticks in March, the brands have launched beef jerky, offering a mouth-watering blend of 100% premium beef and the irresistible zing of Mike's Hot Honey.

BAY CITY, Ore., July 15, 2025 /PRNewswire/ -- Tillamook Country Smoker, a leader in premium, handcrafted meat snacks, is thrilled to announce the expansion of its fiery partnership with Mike's Hot Honey, America's No. 1 and original brand of hot honey. Earlier this year, Tillamook Country Smoker Beef Sticks made with Mike's Hot Honey launched, perfectly capturing the 'Swicy' flavor trend that's captivating taste buds nationwide. Now, Tillamook Country Smoker is expanding the line by popular demand to include Beef Jerky made with Mike's Hot Honey!

Crafted for the adventurous palate, these meat snacks made with 100% premium beef blend the sweet, all-natural heat of Mike's Hot Honey with Tillamook's signature slow-smoked flavor for a flavor that's sure to delight. Available in a variety of convenient, portable formats – individual beef sticks, beef sticks in a bag and, most recently, beef jerky – these sweet and spicy beef snacks are set to become the go-to treat for flavor-seeking snackers everywhere.

Bree Randall, Chief Marketing Officer of Tillamook Country Smoker, expressed her excitement about the launch: "We're thrilled to expand a line of snacks that not only satisfies the current consumer appetite for bold, authentic flavors but also exemplifies our dedication to quality. This collaboration between Tillamook Country Smoker and Mike's Hot Honey represents a union of two iconic brands, each with a steadfast commitment to delivering high-quality, flavorful products. Our delicious new beef sticks and jerky deliver the perfect balance of sweet, spicy and savory, crafted without any artificial ingredients – a true testament to our shared commitment to excellence."

"We're excited to continue our successful partnership with Tillamook Country Smoker, bringing the natural sweetness and bold heat of our hot honey to their expertly smoked beef jerky," said Mike Kurtz, Founder, Mike's Hot Honey. "We've always aimed to elevate everyday eating with our hot honey's unique flavor and this new beef jerky collab is the perfect canvas for those who love a little sweet heat in every bite."

Each product in the line is protein-packed, gluten free and made with all natural ingredients, including 100% pure honey infused with real chili peppers. Available formats and sizes: 1oz individually wrapped beef sticks, 3.6oz and 9.25oz sticks in a bag and 2.2oz and 6.5oz bag of beef jerky.

Tillamook Country Smoker's beef sticks & jerky made with Mike's Hot Honey can now be purchased on Amazon and on Tillamook's website. This summer, the 1 oz individual beef sticks will also be available at select 7-Eleven locations.

About Tillamook Country Smoker: True to its roots, Tillamook Country Smoker is known for its commitment to quality, delivering superior beef jerky, sausages and more since 1975. Made with premium meats and all-natural ingredients, all of Tillamook's products are handcrafted and smoked with real hardwood in Tillamook County, Oregon. Tillamook Country Smoker products are available online and at leading retailers nationwide. To learn more, please visit tcsjerky.com.

About Mike's Hot Honey: Mike's Hot Honey is America's original and leading brand of hot honey and has been elevating everyday eating experiences since 2010, when its first drizzle on a pizza at Paulie Gee's in Brooklyn sparked a word-of-mouth sensation and created a new category of pizza topping. By popular demand, Mike started selling his small-batch, hand-labeled hot honey bottles to visitors of the pizzeria, as well as other local restaurants and businesses. Today, Mike's Hot Honey can be found in thousands of restaurants and retailers across the country, with the same original recipe in the bottle. Using only 100% pure honey infused with real chili peppers, Mike's Hot Honey's one-two flavor punch of sweetness then heat makes any dish more dynamic, from the original pairing on pepperoni pizza to chicken, cheese and charcuterie, ice cream, cocktails, and so much more. Mike's Hot Honey empowers chefs and eaters everywhere to customize, create, and share extraordinary meals. Happy drizzling! For more information about Mike's Hot Honey, please visit mikeshothoney.com.

About Insignia Capital Group: Insignia Capital Group is a growth-oriented private equity firm focused on building world-class companies in the consumer and business services sectors. We partner with company founders and their teams to help drive growth and achieve true business potential.

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SOURCE Tillamook Country Smoker