Truckstop.com Survey Finds Carriers Optimistic About Tech-Driven Future
Boosted by gains in fraud prevention, route optimization, and comfort with AI tools
BOISE, Idaho, July 22, 2025 /PRNewswire/ -- A new, national survey of over 500 freight carriers shows that 60% of professional drivers feel optimistic about the future of the trucking industry, citing major gains in fraud prevention, route optimization, and comfort with AI-powered tools. The survey, released by truckstop.com as part of its 30th anniversary, explores how carriers use technology to work more efficiently, more securely, and with greater confidence in the road ahead.
"What we found is that carriers are adopting technology faster than ever, and they're seeing the results," said Todd Waldron, Vice President of Carrier Experience. "From stronger fraud prevention to smarter routing, tools like the ones we're building are giving carriers more confidence and control over their operations."
Survey results show that carriers are experiencing widespread improvements throughout the industry. Over half say fraud prevention efforts have improved significantly, and nearly 60% say using a paid load board is much easier today than when they first started. Carriers agree by a wide margin that technological changes are not only making decision-making faster, simpler, and more reliable, but are having a bigger impact than regulatory changes, compliance rules, fluctuations in supply and demand, or even equipment improvements
New technologies are having a positive impact on carriers, and they are embracing the change. Nearly 70% of drivers, including 79% of those under 35, say they feel comfortable using emerging tools and technologies. This trend suggests a workforce primed for continued innovation, including AI, telematics, predictive maintenance, and more.
"Truckstop has made it 30 years by listening to the customers and reacting to the direction our industry is going," said Waldron. "What's exciting about our findings today is that they suggest trucking is becoming more open to the kinds of ongoing innovations that deliver real value to the men and women behind the wheel. Whether we're talking about electronic logging devices and transportation management systems or AI-powered telematics and predictive maintenance, we're seeing rapid acceleration in an era where we expect to see big advances that truly benefit the carriers we serve."
Respondents pointed to load availability, fuel costs, and emerging technologies when asked about the biggest influences on the industry in the next five years. Route optimization ranked as the most promising use of AI, followed by AI-assisted dispatch and predictive maintenance.
The survey also confirmed Truckstop's place as a trusted leader in the freight ecosystem. Nearly three-quarters of respondents (73%) said Truckstop is a brand they trust, with 69% believing the company will continue to lead the industry in the next 30 years. Drivers also gave high marks to Truckstop's load matching tools and continued investment in innovation.
As the trucking industry moves into a digital future, Truckstop remains committed to delivering secure, easy-to-use solutions that help carriers grow their businesses, navigate change, and succeed on their own terms.
About Truckstop
Truckstop.com is a trusted partner for carriers, brokers, and shippers, empowering the freight community through a platform of innovative solutions for the entire freight lifecycle to help increase efficiency, automate processes, and accelerate growth. As one of the industry's largest neutral freight marketplaces, Truckstop provides the customer service and scale of quality loads and trucks to give customers of all sizes, whether on the road or in the office, the transparency and freedom to build lasting relationships and grow their businesses. To learn how Truckstop is helping move the freight community forward, visit us at https://truckstop.com.
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SOURCE Internet Truckstop Group, LLC