U.S. Video and Integrated Operating Room Equipment Market to Surge to $6.9 Billion by 2031, Driven by 4K Imaging and Hybrid OR Adoption - iData Research
VANCOUVER, BC, June 4, 2025 /PRNewswire/ - A new 2025 U.S. Video and Integrated Operating Room Equipment Report reveals that the Video and Integrated Operating Room (OR) Equipment market is projected to grow from nearly $4.2 billion in 2024 to approximately $6.9 billion by 2031.
Key growth drivers include the widespread shift from HD to 4K surgical imaging systems, the rapid expansion of hybrid ORs, and the growing adoption of modular, cost-efficient technologies across hospitals and ambulatory surgery centers (ASCs).
Produced by iData Research, a leading medical device market intelligence firm, this report offers critical insights for OR equipment manufacturers, marketing managers, product managers, procurement teams, and hospital decision-makers. It outlines how facilities are responding to rising surgical volumes, competition for top surgical talent, and pressures to maximize OR efficiency through integration and innovation.
"Surgical environments are evolving rapidly. With ORs acting as profit centers, facilities are investing in integration, 4K visualization, and ergonomic upgrades to remain competitive," said Dr. Kamran Zamanian, CEO of iData Research. "Our data shows this market will grow significantly as hybrid ORs and video upgrades become the new standard."
U.S. OR Market to Reach $6.9B by 2031 on 4K and Hybrid Growth
With U.S. surgical procedures steadily rising due to aging populations, chronic conditions, and the demand for minimally invasive techniques, hospitals are under pressure to increase throughput and efficiency.
In procedures like colon cancer removal or emergency vascular repairs, hybrid ORs equipped with advanced imaging and ergonomic controls help reduce surgical time and improve accuracy. As a result, facilities are investing in systems that integrate imaging, control, and modular components to streamline workflows and improve outcomes.
The video endoscopy market is rapidly shifting from HD to 4K, driven by the need for sharper visualization in minimally invasive procedures. In common surgeries such as gallbladder removal or appendectomies, 4K resolution helps surgeons clearly distinguish tissue layers, reducing complications and boosting confidence in tight spaces. As MIS becomes standard, hospitals are investing in surgical cameras, image management tools, and combination consoles to boost precision and efficiency in the OR.
The U.S. Video and Integrated Operating Room Equipment Market, valued at approximately $4.2 billion in 2024, is projected to exceed $6.9 billion by 2031, driven by a shift toward 4K visualization, modular integration, and hybrid OR systems that enhance surgical precision and efficiency.
Key Insights from the Report:
- Hybrid OR Imaging Systems: Growing demand for real-time imaging in complex surgeries (e.g., aneurysm repair, neurosurgery) is making hybrid ORs the fastest-growing and highest-value segment.
- Integrated ORs: Hospitals and ASCs are investing in customizable, ergonomic OR suites to speed up surgical workflows and stay competitive for high-value procedures and top talent.
- 4K Camera Systems: 4K upgrades are accelerating as hospitals seek clearer visuals in MIS procedures like colorectal or thoracic surgery, supporting precision and reducing complications.
- MIS Demand: Procedures like gallbladder removal and hysterectomy are driving demand for advanced endoscopy tools that reduce recovery times and enable efficient, minimally invasive care.
- Combination Consoles: Space-saving all-in-one units are gaining traction in ASCs for high-volume specialties like ENT and orthopedics, simplifying setup and reducing equipment clutter.
Who Should Read This Report?
This report is designed for marketing managers, CEOs, CFOs, as well as strategic decision-makers within the Video Hi-Tech sector who are looking to make data-driven decisions in the high-growth surgical visualization and integrated OR technology market.
Explore the Market Report
Access a sample of the 2025 Video and Integrated OR Equipment Market Report, or contact marketing to learn more and see detailed insights into market drivers, growth projections, and strategic opportunities.
About iData Research
iData Research has been a leader in market intelligence for the medical device industry for over 20 years, delivering data-driven insights that help companies mitigate market risks, optimize pricing strategies, and uncover new revenue opportunities.
Learn more at https://idataresearch.com/
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SOURCE iData Research Inc.