Walker's Shortbread Announces Andy Murray Partnership With Campaign 'A Wee Bit of Scotland That's Come A Long Way'

Legendary Scottish Tennis Player Teams Up With Iconic Shortbread Brand

HAUPPAUGE, N.Y., June 16, 2025 /PRNewswire/ -- Walker's Shortbread, the world's leading supplier of all-butter shortbread for 127 years, has announced tennis legend Andy Murray as their first-ever brand ambassador. The iconic multi-year partnership aims to spotlight the shared Scottish heritage, pride, and understated charm of two of Scotland's most famous exports. Celebrating Scotland at its finest, the campaign officially launches on June 30th, coinciding with the start of Wimbledon.

In a series of artfully composed shots, Murray has swapped his tennis racket for the premium quality shortbread, capturing the essence of the collaboration: understated, authentic, and undeniably Scottish. Both the tennis star and the shortbread brand started in small, Scottish towns, and through years of dedication of honing their craft, have gone on to achieve international recognition. Shot with a sleek, cinematic feel, the campaign highlights this shared journey, inspiring the message, 'A Wee Bit of Scotland that's Come a Long Way'.

"I've always been proudly Scottish, and partnering with Walker's Shortbread, a brand that has been representing Scotland around the world for well over a century, just felt right," said Murray. "I come from a small, tight-knit community, and when I look back at where I have come from, I am proud to say I have achieved a lot, which is something I share with Walker's. It's a real honor to be part of this next chapter for such a well-loved Scottish brand. I've been eating shortbread since I was a kid – my gran's love for it is legendary. We even celebrated my Wimbledon win with shortbread. Shortbread is one of my simple pleasures."

"We are incredibly excited to welcome Andy Murray as our very first brand ambassador," said Nicky Walker, Managing Director at Walker's Shortbread. "We've always admired Andy's achievements, his dedication and his cautious charisma as well as his very obvious close relationship with his own family. These are qualities that resonate deeply with our own values at Walker's Shortbread. We are genuinely honored that Andy and his team have acknowledged Walker's as a suitable partner and we are looking forward to this exciting new partnership as we continue to promote 'Scotland at its Finest'."

About Walker's Shortbread
For 127 years, Walker's has been the proud home of Scotland's finest all-butter shortbread, passed down through generations. Established in Aberlour, Speyside, Scotland, in 1898 by Joseph Walker, the company remains a family-owned business. It is now led by the founder's great-grandchildren, who faithfully maintain the tradition of producing the finest shortbreads, cookies, cakes, and oat crackers while staying true to the original Walker's recipes. Walker's iconic shortbread recipe sets the global standard for shortbread with a simple but powerful philosophy of using only the highest quality of just four natural ingredients: creamery butter, flour, sugar, and salt. Walker's Shortbread products are free from artificial colors, flavorings, and preservatives, certified Kosher (OUD), and suitable for vegetarians; a wide range of gluten-free products is also available. Exported to over 100 countries worldwide, learn more about Scotland at its Finest at https://us.walkersshortbread.com.

MEDIA CONTACT
Madison Roszko
mroszko@startrco.com
www.startrco.com 

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SOURCE Walker's Shortbread