Williamsburg MLS Partners with iHomefinder to Equip Agents with Lead Generation, Automation, and Long-Term Growth Tools

Bringing Modern Visibility and Pipeline-Building Solutions to Real Estate Professionals Across Virginia

EUGENE, Ore., July 30, 2025 /PRNewswire/ -- iHomefinder, the real estate technology leader known for helping agents escape the "lead deficit" and build long-term pipeline momentum, today announced a new affiliate partnership with Williamsburg MLS, providing its members exclusive access to iHomefinder's full suite of visibility, marketing automation, and lead generation solutions.

Through this partnership, Williamsburg MLS members will receive exclusive discounts and onboarding support for iHomefinder's platform built to help modern agents grow consistent, scalable pipelines in a market where visibility is make-or-break.

"Our goal is to support our members with the most effective growth tools in the industry," said Charlie Willits, CEO. "By partnering with iHomefinder, we're empowering our agents to not just generate leads but to build long-term presence, trust, and market momentum in a competitive environment."

More Than Just Leads—Solving the Real Estate Lead Deficit

This partnership marks a critical moment as iHomefinder continues to evolve its position in the market—from a traditional IDX and search platform to a complete Growth Operating System for modern real estate agents. The company recently unveiled a new strategic narrative, outlined at ihomefinder.com/lead-deficit, tackling the industry-wide crisis of the "lead deficit" a condition where agents rely on luck or outdated tactics to capture attention.

Instead of waiting for leads to raise their hand, iHomefinder helps agents become what it calls "Visible Agents" professionals who build trust and awareness before intent is ever declared.

"Real estate has changed. Visibility is the new currency," said Bryson Womack, Vice President of Sales at iHomefinder. "This isn't just about new tech. It's about building a modern engine of trust, presence, and automation so that agents can generate leads today—and pipeline for months ahead."

What Williamsburg MLS Members Receive

As part of this affiliate partnership, Williamsburg MLS members gain access to a powerful, integrated toolkit that includes:

• AI-Powered Marketing Automation – Personalized email and SMS nurtures triggered by lead behavior.
  
  
• Seller Nurture Leads – Including detailed insights like ownership history, equity, and likelihood to sell.
  
  
• IDX-Integrated CRM – Smart lead scoring, saved searches, behavioral tracking, and lead capture tools.
  
  
• Mobile Agent App – Manage leads, clients, and showing activity from anywhere.
  
  
• Full Growth Operating System Access – Daily action plans, visibility tools, and nurture workflows.

All features are designed to help agents follow the proven path laid out in iHomefinder's Visible Agent Playbook, which outlines how agents can turn daily visibility into long-term pipeline growth and increased transaction volume.

A Shared Vision for the Future of Real Estate

This new partnership reflects both organizations' commitment to future-proofing their members in a rapidly changing market where consumer expectations are rising and generic lead generation isn't enough.

Williamsburg MLS members can access the program immediately through a dedicated partnership page hosted by iHomefinder. www.ihomefinder.com/landing/williamsburg

About iHomefinder
iHomefinder is a leading provider of real estate technology solutions, helping agents, teams, and brokerages grow through lead generation, automation, and visibility. Trusted by thousands of professionals across North America, iHomefinder offers a complete Growth Operating System for real estate success. Learn more at www.ihomefinder.com.

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SOURCE iHomefinder Inc.