Auto App Way.com and SVG Motors See a 26% Boost in Customer Loyalty Following Innovative Partnership
FREMONT, Calif., May 29, 2025 /PRNewswire/ -- As the leading car services platform, Way's monthly subscription service, Way+, is reshaping customer retention strategies for car dealerships and Vehicle Service Contract (VSC) providers, as highlighted in their partnership with SVG Motors. Recent data from Cox Automotive reveals that dealerships typically see 17% of customers return to the same service bay, while SVG saw a 26% return rate. This highlights Way's effectiveness in fostering loyalty and driving repeat business.
"Since adopting Way+, we've seen a measurable increase in customer visits to our service bays and higher satisfaction levels across the board. Way+ has not only driven revenue but strengthened our brand's connection with customers," said Adam Newman, GSM of the SVG Motors Family of Dealerships.
"Way+ helps reduce monthly car expenses while increasing dealer brand loyalty, ensuring customers return to purchase their second, third, and fourth cars from the same dealer," said Amanda Wagoner, Director of Operations for Way.
A Game-Changer for Dealership Engagement
Way+ is a proven solution for boosting dealership performance:
- 40% More Brand Engagement: Way+ customers interact with their dealership's brand 40% more frequently each month, ensuring stronger relationships and higher retention rates.
- Revenue Growth: Increased service visits result in higher dealership revenue, opening opportunities for additional sales and services.
- Extended Customer Lifecycle: Way+ customers are more likely to return to the same dealership for future vehicle purchases, extending their relationship for second, third, or even fourth cars.
Significant Savings for Car Owners
Way+ delivers real financial relief, with customers saving $300 on average annually. These savings, combined with enhanced convenience and services, drive customers to return to their dealership for ongoing maintenance and repairs.
Not all service contracts include Way+, so dealerships and VSC providers are encouraged to inquire about adding Way+ to their offerings.
If you're interested in integrating Way+ at your organization, please contact Way at enterprise@way.com.
About SVG Motors
With locations throughout Ohio, SVG Motors is known for its high standards of customer service, and the group goal of meeting their customers' wide variety of car-shopping needs. The team at SVG is able to provide customers throughout Greater Dayton Area, with all of sales, financing, and services they need to make their entire car-buying and ownership experience easy and efficient. They go above and beyond to provide customers with exceptional value for their vehicle purchase, offering their Superior Value Guarantee.
About Way.com
Way.com is the leading FinTech platform for car ownership, trusted by over 9 million drivers across the U.S. As the #1 car services platform, Way delivers a seamless, tech-powered experience and enables consumers to protect their vehicles and finances with the best rates, cashback, and savings—bringing true peace of mind to every stage of car ownership.
We proudly partner with a wide range of industries—including finance, automotive and service, including credit unions, banks, FinTech companies, F&I distributors, OEMs, digital disruptors, employers, parking, roadside, car wash and auto repair sectors. Together, we create new revenue streams, expand market reach, and deliver exceptional value to today's connected car owner.
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SOURCE Way.com, Inc