Bibigo expands into Don Quijote stores across Japan

Bibigo, the flagship Korean food brand of CJ Cheiljedang, is expanding its global footprint in Japan by entering the shelves of major Japanese discount retailer Don Quijote, the company said Monday. The food arm of CJ Group has launched dedicated Bibigo shelves at 200 Don Quijote stores in Japan following its latest partnership with Pan Pacific International Holdings (PPIH), the operator of the discount retail chain. The launch features 17 Bibigo products that are being introduced in Japan for the first time, including dried seaweed snacks, cup udon, soups and sauces. According to CJ Cheiljedang, Don Quijote is popular among young locals and tourists in Japan because of its affordable prices and wide range of products, from food to household items to liquor and medicine. The Korean company expects the Bibigo expansion to test the brand's global appeal in the Japanese market and gauge its growth potential there. CJ Cheiljedang said it plans to expand Bibigo products to over 600 retail outlets run by PPIH, including all Don Quijote locations, by the end of this year. “PPIH’s new dedicateWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times