BREAKING: The Balancing Act, Airing on Lifetime TV Spotlights Dr. Elsey's in Bold Shift in Pet Health Standards

Founder and Veterinarian Dr. Bruce Elsey Goes Public on the Hidden Risks of Scented Litter and the Brand's Mission to Keep Cats Safe, Healthy—and at Home

CHEYENNE, Wyo., May 20, 2025 /PRNewswire/ -- With an estimated 46.5 million households in the U.S. owning at least one cat, the stakes for pet health have never been higher. That's why the pet care world is paying close attention to The Balancing Act on Monday, May 26 at 7:30 a.m. ET on Lifetime TV, when Dr. Bruce Elsey, founder of the nationally trusted cat brand Dr. Elsey's, delivers a powerful message that's set to change how America thinks about cat litter.

In this nationally televised segment, Dr. Elsey—a renowned feline-exclusive veterinarian for more than 40 years—will publicly detail his brand's groundbreaking decision to eliminate all scented litter products, citing compelling research on the potential harms synthetic fragrances can pose to cats' respiratory systems, behavior, and overall health.

"It's not just a preference issue," says Dr. Elsey. "We've seen firsthand how added fragrances can stress cats, trigger health complications, and even lead to litter box avoidance—a key factor in pet surrender."

Hosted by Montel Williams and Olga Villaverde, The Balancing Act reaches millions of viewers with expert advice on wellness, lifestyle, and family care. Dr. Elsey's appearance will highlight the science-based principles that drive the brand's veterinarian-formulated products—earning trust among both pet owners and professionals.

More Than Just Litter—A Mission That's Saving Lives
In addition to developing one of the most respected lines of unscented cat litter on the market, Dr. Elsey's has donated over $16 million of financial support and products to nonprofitorganizations, shelters, and rescues across the country. With roughly 3.2 million cats entering U.S. shelters each year, the company's ongoing commitment to feline welfare has become a beacon for advocacy in the pet care industry.

"Every formula we develop has one goal: keeping cats in loving homes," Elsey says. "That's where they belong."

Tune in on Monday, May 26 at 7:30 a.m. ET on Lifetime to hear why Dr. Elsey's is rewriting the rules of pet care—with science, compassion, and integrity at its core.

About Dr. Elsey's: To learn more about Dr. Elsey's full product line, visit www.drelseys.com.

About The Balancing Act: The Balancing Act® is a morning show created and produced by BrandStar that offers sensible solutions and essential information in a fun, entertaining format; providing resources to help people do life better. The Balancing Act features everything from delicious recipes, style makeovers and dream getaways to parenting tips and the latest news in health and wealth. Tune in to The Balancing Act weekdays at 7:30 a.m. (ET/PT) on Lifetime® and find all previously aired episodes on TheBalancingAct.com.

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SOURCE Dr. Elsey