Color Street Launches Chrome Reflect FX Nail Strips

Combining high-fashion, editorial-level nail artistry with the convenience of Color Street's easy application, Chrome Reflect FX nails are now available right at your fingertips

TOTOWA, N.J., June 12, 2025 /PRNewswire/ -- Color Street, the global beauty brand at the forefront of innovation with breakthrough, on-trend offerings across nail color, nailcare, and color cosmetics, continues to push the boundaries of innovation in nail beauty. Turning creative ideas into stunning realities is key to the Color Street brand DNA, and the latest advancement— Color Street Chrome Reflect FX Nail Strips—is a testament to the commitment to pioneering new technology and redefining what's possible in at-home nail wear.

Concept to Reality: The Innovation Journey

The Color Street Product Development team constantly explores ways to elevate the nail strip experience, ensuring that customers have access to cutting-edge trends while maintaining the ease and convenience the brand is known for. The idea for Reflect Chrome FX Nail Strips stemmed from a desire to create an ultra-reflective finish—a look that was previously only achievable through salon applications using gel polish and chrome powder. The team embarked on extensive research, studying the light-reflecting properties of chrome powders, adhesion to nail surface, and the application process to maintain the true mirror effect without smudging, streaking, or losing its high-shine appeal.

The new Chrome technology is a first-of-its-kind nail breakthrough:

• Ultra-Reflective Shine: Unlike traditional metallics that offer a textured sheen, our chrome finish creates an intensely smooth, high-gloss effect that mimics liquid metal.
• Innovative Multi-Layered Formulation: The team developed a proprietary layering process that encapsulates the chrome pigments within the nail strip, ensuring a flawless, streak-free application.
• No Salon Process Required: Traditional chrome nails require multiple steps: gel base, curing, powder application, and sealing. With this new innovation, customers get the same high-impact look with a simple peel-and-apply strip.
• Seamless Application: Unlike traditional metallics, which may show brush strokes or texture, chrome finish delivers a smooth, fluid-like appearance in a single step.

"Pushing boundaries and exploring new finishes and effects is part of the brand DNA," shared Fa Park, Color Street Founder and Chief Executive Officer. "Color Street has always been at the forefront of nail innovation. We invented the category with the launch of the original nail strip and The Chrome Reflect FX collection is another game-changer, setting a new standard for what at-home nail art can achieve."

Launching today on ColorStreet.com and via Color Street Independent Stylists.

Find the latest at: colorstreet.com

About Color Street
The technology behind Color Street was created in 1988 by Fa Park, who observed how much time women wasted waiting for nail polish to set and the difficulty of obtaining a perfect manicure. Determined to make this process fast and flawless, he created patented nail strips made with real nail polish that apply in seconds, don't require tools, and are immediately dry to the touch. Top beauty brands utilized his revolutionary product for years. Color Street was founded in 2017 with the goal of inspiring entrepreneurial beauty lovers around the globe to pave their own path and express themselves in full color.

Today, Color Street has approximately 70 patents in the US and internationally and a dozen awards for transformative innovation in beauty. Color Street's patented nail strips remain the hero product, with new shades and designs released twice-monthly based on the latest and greatest trends in beauty. Building on extensive color expertise and insights, Color Street introduced a clean beauty cosmetic line with lipsticks, lip liners, mascara and gel eyeliners in 2022.

PR:
Elizabeth Bergman
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SOURCE Color Street