Cousins Maine Lobster Opens First Wisconsin Food Truck

Authentic Maine Lobster Food Truck Debuts in Milwaukee with Local Entrepreneurs

MILWAUKEE, June 10, 2025 /PRNewswire/ -- Cousins Maine Lobster (CML), the industry-leading fast-casual lobster roll brand, is bringing its wildly popular food truck experience to Wisconsin for the first time. Launching June 14th, the new truck will begin serving the Milwaukee community, introducing authentic Maine lobster rolls and signature seafood favorites to local fans.

The Milwaukee truck is owned and operated by Chris Goeman and Kevin Smith, two longtime friends and seasoned entrepreneurs. Goeman, a local business owner with experience in convenience stores, restaurants, and car washes, teamed up with Smith, a former Arizona-based business owner with a background in sales, to bring the CML experience to their home state. The duo was inspired to pursue the opportunity after experiencing the popularity of the Chicago truck and seeing firsthand how excited people were to travel to get a taste of Cousins Maine Lobster. Following the Milwaukee launch, Goeman and Smith plan to expand operations into Madison in 2026 and Green Bay in 2027. They also plan to open a fourth truck in 2028 to travel across all markets, further growing Cousins Maine Lobster's footprint across Wisconsin.

"We're beyond excited to finally bring Cousins Maine Lobster to Milwaukee," said Smith. "The buzz has been building for months, from local events to social media, and we've felt the energy every step of the way. We're proud to bring something new and different to the area, and we're looking forward to building strong relationships with our guests and becoming a staple in the community."

The local community is invited to celebrate the grand opening on Saturday, June 14^th, at Woodman's Market located at 8131 S. Howell Ave., Oak Creek. The truck will be open from 10:00 a.m. to 7:00 p.m., serving classic favorites like CML's world-famous lobster rolls, New England clam chowder, and lobster tots. Guests can also enjoy the brand's new Pink Lemonade Whoopie Pie, a limited-time summer offering. For more information on CML Milwaukee's upcoming locations, visit https://www.facebook.com/CMLMilwaukee.

"Opening a truck in Wisconsin is a major milestone for Cousins Maine Lobster, and we're thrilled to do it with such passionate and community-driven partners like Chris and Kevin," said Lindsay Herberger, Director of Franchise Development at Cousins Maine Lobster. "Their excitement for the brand and deep local roots make them a great fit to introduce our Maine lobster experience to Milwaukee. We're excited to see the positive impact they'll make by creating local jobs, supporting neighborhood events, and becoming an active part of the dining scene."

Cousins Maine Lobster is seeking operators who are passionate about delivering high-quality food and exceptional customer service. With a proven business model that offers flexibility, operators can launch food trucks in as little as three to six months. Low overhead and labor costs allow operators to enter each market efficiently and cost-effectively. The brand is targeting markets with strong demand for high-quality, fast-casual seafood, including San Diego, California; Reno, Nevada; and areas across the Midwest, including St. Louis, Missouri; Des Moines, Iowa; and Fort Wayne, Indiana.

About Cousins Maine Lobster

Cousins Maine Lobster is a premier seafood franchise bringing authentic Maine lobster to communities nationwide through its fleet of food trucks and brick-and-mortar restaurants. Founded in 2012 by cousins Jim Tselikis and Sabin Lomac, the brand started as a passion project and quickly gained national recognition after securing an investment from Barbara Corcoran on Shark Tank. Since then, Cousins Maine Lobster has become a leading franchise, delivering high-quality, wild-caught Maine lobster with a commitment to consistency, hospitality, and an unforgettable guest experience. Whether serving seafood lovers from its iconic food trucks or expanding into new markets with restaurant locations, Cousins Maine Lobster continues to set the standard for premium lobster offerings.

To learn more about franchise opportunities with Cousins Maine Lobster, visit https://www.cousinsmainelobster.com/franchise. To find a location near you, visit www.cousinsmainelobster.com.

DISCLAIMER: This news is provided for informational purposes only and does not constitute an offer to sell or a solicitation to buy a franchise. Any actual offer or solicitation can only be made through a Franchise Disclosure Document. If you reside in California, Connecticut, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, or Wisconsin, we may not be able to offer you a franchise until it has been registered in your state.

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SOURCE Cousins Maine Lobster