GoodPop x SmartSweets Just Dropped Bite-Sized Frozen Pops That Bring the Pucker

This limited-time collab fuses GoodPop's viral Watermelon Pops with SmartSweets' fan-favorite Sourmelon Bites into a better-for-you frozen treat—bite-sized, refreshing, and perfect for stress-free summer chillin'.

AUSTIN, Texas, July 29, 2025 /PRNewswire/ -- GoodPop, a category leader in better-for-you frozen treats, partners with SmartSweets, a trailblazer in the better-for-you candy space and the original innovator of low-sugar candy, to launch a limited-edition mini sour pop collaboration. The new frozen Sourmelon Pop Bites are a playful take on GoodPop's now viral watermelon pops and SmartSweets' fan-favorite flavor—refreshing, tangy, and perfectly poppable—made without artificial sweeteners, flavors, or dyes. The frozen sour juice-based pop bites will be available for a limited time on GoodPop.com.

The Sourmelon Pop Bites feature a sour watermelon flavored popsicle base shaped into watermelon wedges, which are coated on one side with a delightful sour candy coating. Each resealable bag contains ten wedges, five green and five pink, meant for sharing with friends or savoring solo. Each serving contains 7 grams of total sugar, compared to 18 grams in the leading sour popsicle. Perfect for pool days, beach trips, or laid-back afternoons at home, Sourmelon Pop Bites are designed to support a playful, carefree summer while tapping into nostalgic flavor in a fresh new format. As a special summertime treat, every bag of Sourmelon Pop Bites includes a whimsical watermelon-inspired sticker sheet.

"As a longtime sour candy aficionado, I'm thrilled to introduce Sourmelon Pop Bites," says GoodPop Founder and CEO Daniel Goetz. "Our goal at GoodPop is always to create cleaned-up versions of classic treats that make it easier for consumers to choose healthier options. Our first sour launch, Sourmelon Pop Bites delivers an innovative format and experience with real ingredients and nothing artificial."

"At SmartSweets, we're always looking for fun ways to surprise our community—and frozen snacks are definitely having a moment. Teaming up with GoodPop felt like a natural fit, with both our brands sharing a passion for bold fruity flavor and better-for-you ingredients," says Beth Ritchie, Senior Marketing Director at SmartSweets. "Sourmelon Pop Bites are our first frozen collab, and they deliver that sweet-and-sour candy kick in a cool, nostalgic summer snack."

Sour is the new sweet, with the sour candy market projected to grow at a 7.5% CAGR from 2024 to 2033, outpacing chocolate. Searches for sour candy are up 7% YoY (81,100 monthly search volume), social media challenges like the sour candy challenge are up 81% YoY, and experts continue to suggest sour candies as a salve for snapping out of stress. Watermelon, already a popular flavor for GoodPop and SmartSweets, is the perfect foil to the sour coating.

GoodPop has earned a reputation for merging product innovation with playful campaigns. They kicked off summer with the Summer of Yes campaign in partnership with Gopuff, giving away frozen pops to families nationwide. By saying "no" to artificial ingredients, dyes, and sweeteners, GoodPop helps parents become the heroes they deserve to be, with treats that brighten any day. Earlier in the year, GoodPop partnered with Disney and LucasFilms on a Mickey Mouse Fudge n' Vanilla Bar & an Organic Green Apple Lightsaber and last year, the brand went viral for its one-of-a-kind Fudge n' Vanilla French Fry Pop created in partnership with Ore-Ida. GoodPop is available at over 10,000 retailers nationwide, including Whole Foods Market, Target, Costco, Publix, Walmart, and many more. SmartSweets are sold in over 55,000 stores across the U.S. and Canada including Target, Whole Foods, Walmart, Costco, Kroger, Albertsons, CVS, and more.

About GoodPop
Since 2009, GoodPop has been on a mission to clean up the classic treats we're nostalgic for by offering better-for-you frozen pops and bubbly beverages made of real ingredients with less sugar and nothing artificial. Our delicious and wholesome products are genuinely good, inside and out. From the high-quality ingredients we ethically source to how we take care of our partners and planet, we exist to give back to our communities one treat and good deed at a time. GoodPop products come in 20+ delicious flavors and are available nationwide at Whole Foods Market, Sprouts, Publix, Walmart, Kroger, Sam's Club and more. To learn more about GoodPop, visit www.goodpop.com.

About SmartSweets
Launched in 2016 from Tara Bosch's home kitchen, SmartSweets innovates the delicious candy you know and love with up to 92 percent less sugar than traditional candy. SmartSweets' pinky promise is delicious candy with no artificial sweeteners, added sugars, or sugar alcohols. SmartSweets products are available on Amazon or online at https://smartsweets.com/ and are sold in over 55,000 stores across the U.S. and Canada including Target, Whole Foods, Walmart, Costco, Kroger, Albertsons, CVS, and more.

Press contact: Gabrielle Pedriani
gabrielle@isetta.co

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SOURCE GoodPop LLC