Green Sports Alliance Releases Revenue Generation Playbook to Turn Sustainability into Business Growth

PORTLAND, Ore., July 28, 2025 /PRNewswire/ -- At its 15th annual Summit, the Green Sports Alliance released its Revenue Generation Playbook, a practical guide designed to help sports organizations and venues transform sustainability initiatives into revenue-driving strategies. This playbook outlines six core fundamentals: developing a partnership strategy aligned with sustainability goals; securing mission-aligned sponsors; delivering and measuring partnership success; engaging fans through interactive experiences; tapping into market and government funding; and building long-term community impact.

The Revenue Generation Playbook is available for download now at www.greensportsalliance.org/resources/playbooks

"This Playbook draws on the collective expertise of our industry leaders, providing an inside look at sustainable sport partnership deals and the practical steps to initiate them," said Micah Elan, Senior Manager of Sports Membership at the Green Sports Alliance and editor of the 2025 Playbooks.

By integrating sustainability across departments and crafting tailored sponsorship packages, the Revenue Generation Playbook shows how teams and venues can attract new partners, enhance brand value, and unlock new funding sources. From driving fan loyalty to delivering measurable impact reports, each strategy helps sports organizations turn purpose into profit while elevating their role as community and industry leaders.

This playbook was created with contributions from the following industry leaders.

Play to Zero & Sports Greening Movement Partners:
3R Sustainability, Churchill Container, Delaware North, Keurig Dr. Pepper, Max-R, r.World, Think Beyond, and WM

Corporate Members:
5Tool Sports Group and Wasserman

This playbook also includes case studies from Cleveland Cavaliers, MLB, WM Phoenix Open, World Surf League, Austin FC, San Francisco 49ers, Allegiant Stadium, INDYCAR, University of Southern California, Chicago Bears, Sporting Kansas City, and NASCAR.

By following the six fundamentals listed in the Revenue Generation Playbook, sports venues can strengthen partnerships, engage fans, and positively impact the community while boosting their own financial success.

The Revenue Generation Playbook is available for download now at https://www.greensportsalliance.org/resources/playbooks

To learn more, attend the Strategy & Revenue Generation Symposium on November 5th at Gillette Stadium: https://www.greensportsalliance.org/symposium

About Green Sports Alliance:
Green Sports Alliance leverages the cultural and market influence of sports & entertainment to promote healthy, sustainable communities where we live, work, and play.

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SOURCE GREEN SPORTS ALLIANCE