Hint® Celebrates 20 Years with Cash Sweepstakes and Rooftop Movie Nights Nationwide
Hint brings limited-edition Summer Classics Variety Pack to movie-goers through national partnership with Rooftop Cinema Club, pairing nostalgic flavors with iconic films throughout July
SAN FRANCISCO, July 2, 2025 /PRNewswire/ -- Hint, Inc., the #1 unsweetened flavored still water brand infused with fruit essences and without calories or sugar, is celebrating its 20th anniversary by dialing up the summer nostalgia with a partnership and sweepstakes in honor of the early aughts. The brand has teamed up with Rooftop Cinema Club, the open-air movie experience known for screening feel-good favorites and 2000s classics, on a month-long collaboration spotlighting limited-edition Summer Classics Variety Pack and offering five fans the chance to win $2,005 in cash, a pair of Rooftop Cinema Club tickets, and a summer's supply of Hint®.*
From July 1–31, film fans in Los Angeles, San Diego, Houston, Fort Worth, Chicago, Miami, and New York can enjoy an exclusive full-sized offering of Hint's Summer Classics Variety Pack at Rooftop Cinema Club venues while supplies last, celebrating carefree summer days with iconic movies, immersive experiences and refreshing hydration. For the chance to win one of the five grand prizes in Hint's 20th anniversary sweepstakes, enter on Hint's Instagram (@hint).†
"This summer, as we commemorate 20 years of bringing joy to hydration, we're turning up the nostalgia the Hint way," said Michael Pengue, CEO of Hint Water. "Our partnership with Rooftop Cinema Club combines our consumers' love for the now-classic films of the early 2000s with our new Summer Classics and a special sweepstakes for the ultimate coast-to-coast throwback experience."
Hint Summer Classics Variety Pack reimagines beloved frozen treats as sugar-free, flavor-forward hydration, perfectly bottling the excitement of your neighborhood ice cream truck driving down your street. In Orange Vanilla Swirl, Cherry Berry Burst, Lemon Zest Freeze, and Citrus Raspberry Twist, the collection delivers childhood flavors with grown-up taste, and zero sugar, zero sweeteners, and zero calories. Twist the cap, and you're back on summer break.
According to a survey of Hint subscribers about their drink and snack preferences at movie theaters, most respondents disclosed that their movie snacking habits haven't changed since childhood – with popcorn overwhelming being the snack of choice. However, two-thirds of respondents also shared that they've chosen a healthier alternative to candy or soda at the theater, with the #1 reason being that there was "too much sugar" in the traditional options. Finally, drinking something like a soda or slushie at the movies is considered part of the overall ritual, yet a majority of those surveyed answered that they'd try a better-for-you drink if it still felt fun or indulgent.
To learn more about Hint, visit www.drinkhint.com and follow the brand on Instagram, Facebook and X at @hint and on Pinterest at @hintwater.
*NO PURCH. NEC. Open to legal residents of 50 US/DC, 18+. Void where prohibited. Starts 7/1/25 and ends 7/31/25. Enter: instagram.com/p/DLk3vDoy0qA. Subject to Rules: drinkhint.com/20years-rules. Sponsor: Hint, Inc.
†NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Open only to legal residents of the 50 US/DC, 18 years of age and older. Void where prohibited by law. Sweepstakes starts at 3:00 p.m. ET on 7/1/25 and ends at 11:59:59 p.m. ET on 7/31/25. Subject to Official Rules, including how to enter, prize details, odds, and restrictions, click here. Sponsor: Hint, Inc., 625 Market St., Suite 1000, San Francisco CA 94105.
About Hint® Water
Hint® is a San Francisco-based beverage company with the mission of helping people fall in love with water by making water taste great. Hint infuses purified water with natural essences that create unique and delicious flavors without adding any sugar, diet sweeteners, or calories. Hint has more than 25 flavors and comes in still and sparkling varieties, as well as a kids line. Hint is the #1 unsweetened flavored still water in the US according to SPINS/IRI. The brand is sold in traditional retail stores, through foodservice operators, and direct-to-consumer in online channels like drinkhint.com and Amazon.com.
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SOURCE Hint, Inc.