HiteJinro partners with CF Monterrey

Oh Se-ho, center, head of HiteJinro's American Market Sales Team, poses with a CF Monterrey jersey featuring the liquor company's brand, JINRO, alongside Carlos Calles, second from right, marketing director of the Mexican premier football league club, representatives from both sides and Jinro’s toad mascots, after signing a partnership agreement at BBVA Stadium in Guadalupe, Mexico, July 1. Through this partnership, HiteJinro aims to expand its brand presence in Mexico, where football’s widespread popularity plays a major role in shaping consumer trends. BBVA Stadium, home to CF Monterrey, draws an average crowd of over 41,000 per game. The club’s social media platforms have more than 5.5 million subscribers — a reach HiteJinro plans to leverage in promoting its soju and liquor products. Under the agreement, the company will carry out marketing activities inside the stadium throughout the Liga MX season. Courtesy of HiteJinroWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times