HiteJinro rides wave of anticipation for ‘Squid Game’ Season 3

HiteJinro is riding the wave of the Korean Netflix hit series “Squid Game,” days before its new season premieres, leading fans to crowd the major Korean liquor company’s booth at a recent fan event in New York, the company said Wednesday. At the "Squid Game" Season 3 New York fan event held at Domino Park on Friday (local time), visitors lined up at HiteJinro’s booth to sample six varieties of Jinro spirits and cocktails. The company also offered soju-and-beer shots and a special "Squid Game" edition of its signature soju. Jinro was the only liquor brand that participated in the global event. With 1,000 selected fans, the event invited the series’ production crew, including the director and starring actors, and hosted meetings with the fans. Fans also played the survival game portrayed in the series’ previous seasons during the event. Limited soju glasses made in collaboration with "Squid Game" and other gift kits inspired by the series also drew interest from the visitors, according to the company. Social network influencers who joined the event livestreamed the event on soWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times