Joanna Gaines and Magnolia Table Launch New Frozen Baked Goods Nationwide

Bake, Share, and Savor: Magnolia Table's New Frozen Baked Goods Products Launch Exclusively at Target

WACO, Texas, Oct. 6, 2025 /PRNewswire/ -- Magnolia, a home and lifestyle brand founded by Chip and Joanna Gaines that's built on the belief that life's most meaningful moments happen at home and around the table, announced that Magnolia Table is introducing a line of frozen baked goods. Available today, exclusively at Target stores nationwide and at the Magnolia Table restaurant take away in Waco, Texas, the new Magnolia Table frozen baked goods bring the warmth of Joanna Gaines' beloved recipes into your kitchen right at home.

The Magnolia Table collection of frozen baked goods features six signature recipes, longtime Magnolia guest favorites and Gaines family staples, including Jo's Buttermilk Biscuits, Classic Cinnamon Rolls, After School Banana Bread, Chocolate Chip Cookies, Silo Cookies, and Classic Sugar Cookies. Crafted with pantry-familiar, quality ingredients like eggs, butter, brown sugar, and vanilla, each product was intentionally tailored and tested to ensure they deliver the same comfort and delicious homemade taste as baking from scratch.

"I have long believed in the power of food. In its ability to slow us down, draw us close, and invite us into the feeling of home. Magnolia Table has been a source of recipes, meals, and food inspiration for almost a decade, and I have loved watching all the ways our table has become connected to yours," said Joanna Gaines. "This line of frozen baked goods came from a place of wanting to help make it easier to gather together around the table with your people. It's about simple, real, and quality ingredients and the confidence that comes with serving something everyone will love. It's about settling in for those everyday moments that end up mattering most and savoring the taste of home."

The new line underscores Magnolia's ongoing vision of connecting people through food, family, and tradition. By pairing the quality of homemade baking with the convenience families need today, Magnolia Table is helping create opportunities for slowing down and savoring meaningful moments together. From the Magnolia Table restaurant, Magnolia Press Coffee Co. and Silos Baking Co. to the cookbooks spanning three volumes with over 400 recipes, and the Magnolia Table with Joanna Gaines cooking shows, food has long been at the heart of the Magnolia brand and one of its most cherished expressions of home.

With this new collection, Magnolia Table continues to bring the flavors of home to families everywhere, available in the freezer aisle at Target stores nationwide, on Target.com, and at Magnolia Table in Waco, Texas.

About Magnolia Table
Founded by Joanna Gaines, Magnolia Table brings the warmth of home cooking to families everywhere. From the Magnolia Table restaurant and Silos Baking Co. to cookbooks and bake-at-home products, Magnolia Table inspires connection, celebrates simple moments, and helps people gather around the table with food they love. For more information, visit magnolia.com/magnolia-table and @MagnoliaTable.

About Magnolia
Founded by Chip and Joanna Gaines, Magnolia is a home and lifestyle brand with a mission to help people make space for meaningful moments in life and at home. From home design and decor to food, media, and experiences, Magnolia inspires connection and equips people to create spaces they love. For more information, visit magnolia.com and @Magnolia.

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SOURCE Magnolia