KCON JAPAN 2025 draws 50,000 with full K-culture experience

At the Makuhari Messe convention center just outside Tokyo Sunday, a crowd of nearly 50,000 visitors gathered to sample Korean food and beauty products. The venue hosted the 36th edition of KCON, the world’s largest K-pop festival and convention, over the weekend in Japan. The three-day event offered much more than just a K-pop concert — it provided fans with a full Korean cultural experience. Among the highlights was a booth area where Japanese fans could explore Korea through food and beauty. Olive Young, Korea’s leading beauty retailer, drew long lines, with fans sampling skincare and makeup products — especially from its Colorgram brand, currently endorsed by K-pop group ZeroBaseOne. Many attendees carried reusable bags bearing the Olive Young logo. Rin, 21, a Japanese fan who came to see ZeroBaseOne, also stopped by the Olive Young booth. “I use their (Korean) skincare products. I like them,” she told The Korea Times in English. Other major Korean brands such as Samyang Foods, Nongshim and CJ Foodville also hosted booths, appealing to fans’ senses. At the food court, vWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times