Liberation Day Bread a sell-out success, blending history with heartfelt flavor

“Liberation Day Bread,” launched by the Korea Minting and Security Printing Corp. (KOMSCO) in collaboration with Daejeon’s beloved bakery Sungsimdang bakery to commemorate the 80th National Liberation Day, was a sell-out success, the state-run minting company said Tuesday. Both based in Daejeon, KOMSCO and Sungsimdang developed the special treat as a meaningful tribute to this year’s Liberation Day, aiming to bring the spirit of the historic occasion closer to people’s everyday lives. The product — a limited-edition box containing four madeleines — was available at all Sungsimdang stores through Sunday. Sales surpassed 3,000 per day in the lead-up to the Aug. 15 holiday, with particularly strong demand over the weekend. The popularity surpassed last year’s figures, when 21,870 products were sold during the first weeks of the campaign and total sales revenue exceeded 100 million won ($71,900). This year’s success was attributed to a more thoughtfully crafted product design, inspired by the Denny Taegeukgi, the oldest surviving prototype of the Korean national flag. KOMSCOWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times