Louis Vuitton opens pop-up in Seoul to debut beauty line

Global luxury fashion brand Louis Vuitton will open a new beauty product store in Seoul, embarking on a new business here alongside the country’s K-beauty trend, now growing worldwide. La Beaute Louis Vuitton is set to open its first pop-up store in Seoul’s Gangnam District on Monday. The first floor of the three-story shop includes a virtual test zone and Key Look experience zone, located next to displays of products for sale. The second floor is dedicated to a vanity trunk, makeup station and perfumes, and contains a lounge. The vanity trunks and makeup stations are inspired by Louis Vuitton’s history and craftsmanship, dating back to the company's foundation as a luggage maker in 1854. The top floor is a cafe serving beverages and desserts. British makeup artist Dame Pat McGrath is the creative director for La Beaute Louis Vuitton’s inaugural beauty collection. Dubbing the brand the “fruit of craftsmanship and innovation,” she said the collection will open a new dimension for luxury beauty. La Beaute Louis Vuitton’s products span lipsticks, balms and eyeshadows. LV Rouge,Weiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times