Lush Pops Up At Climate Week NYC With Experiential Activation Addressing Climate Change

 NEW YORK, Sept. 25, 2025 /PRNewswire/ -- Lush Cosmetics, the beauty company with a campaigning heart, announced they will be popping up at the High Line in New York City tomorrow, September 26th, with a unique activation aimed at driving awareness to the climate emergency. Timed in alignment with Climate Week NYC and the brand's current campaign, The People's Climate Agreement, the activation aims to educate the public about the root causes of climate change and inspire guests to take action in supporting a just transition away from fossil fuels.

In collaboration with Oilwell, a spoof meditation app created by climate activists to highlight paradoxes between 'selfcare' through meditation during the climate emergency, the space at the High Line Spur (30th Street & 10th Ave) will be set up as an outdoor meditation area with a playful twist. Visitors can relax in the lounge and listen to guided meditations by Oilwell – like Drowning Mindfully and Smog Breathing Exercise – on their own personal devices. Upon completion, attendees will receive a Lush product bag with a card educating them on the climate crisis and ways to take action. Through a memorable experience, Lush is aiming to spark conversation and leave a lasting impression that reinforces the brand's commitment to climate advocacy. The event will take place on Friday, September 26th from 11am to 6pm.

The activation is rooted in community engagement, with the goal of educating and inspiring action around the climate crisis as part of the People's Climate Agreement Campaign, which will run in Lush's 250+ shops across the U.S. and Canada from September 21st through October 2nd. With this campaign, the objective is to inform customers about how building grassroots power can drive climate solutions to ensure that future generations inherit a livable planet. In addition, Lush is launching the limited-edition "It's Getting Hot In Here" Body Balm, with 75% of the purchase price (minus the taxes) going to organizations helping to create a more just and equitable fossil-free world.

"Campaigning on climate change is not new to Lush – it is one of the core values alongside our commitment to sustainable business practices. Our goal is to leave the world lusher than we found it with everything we do. This encompasses the Earth, People and Animals and comes to life through our Climate And Nature To Do List – a pathway of how we can make a meaningful contribution as a business. Our belief is through campaigns and activations such as this one, we spark a solutions-oriented dialogue," says Lush Advocacy & Activism Campaigner, Seth Laxman.

For more information on Lush, visit Lush stores, Lush.com or the Lush app. 

About Lush
Since 1995, Lush has been driven by innovation and its ethics. Creators of pioneering beauty products, one of Lush's most well-known creations is the bath bomb. Invented in 1989 by Lush Co-Founder Mo Constantine in her garden shed, bath bombs have become a global sensation – all hand pressed in Lush's own manufacturing sites across the world, Lush sold over 21.2 million last year.

A beauty company with a campaigning heart, Lush is on a mission to create a product for every need and a cosmetic revolution to save the planet. The ultimate goal is to leave the world 'Lusher than we found it'. In August 2024, Lush reached $100 million in charitable giving, supporting grassroot organizations and activists through multiple programs since 2007.

Today, Lush operates in 50 countries with over 850 shops, 38 websites shipping worldwide and a global network of native apps, broadcasting channels and digital communities in over 30 languages.

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SOURCE Lush Cosmetics