Maxwell Healthcare Associates Announces Rebrand to Maxwell TEC

SHOREVIEW, Minn., June 2, 2025 /PRNewswire/ -- Maxwell Healthcare Associates (MHA) announced today its rebrand to Maxwell TEC, signaling a renewed focus on technology-driven solutions for the home health and hospice industry.

The rebrand marks a strategic shift in response to the evolving needs of care-at-home providers, with an emphasis on digital tools and strategic support to enable care at home. Maxwell TEC, which stands for Tech-Enabled Care, aims to empower providers with the technology and strategic solutions needed to thrive in the digital era.

MHA—founded by Tom Maxwell and Jennifer Maxwell—brought together a team of industry veterans dedicated to helping home health and hospice providers adapt to a rapidly evolving healthcare landscape.

"We're so proud of what we created at MHA," said Tom Maxwell, Chairman & Co-Founder of MHA and Maxwell TEC. "We assembled the most elite team of experts and cultivated technologies and solutions that made a real impact across the industry."

From the beginning, the company has always sought to bridge gaps and advance care through tailored solutions focused on people, process, and technology. As the industry has progressed, so too has the company's mission—evolving to deliver tech-enabled care tools and strategic solutions that support the delivery of exceptional care at home. "It became clear to us that the industry wants tech-forward solutions infused in every step of agency operations and the patient lifecycle," said Jennifer Maxwell, CEO and Co-Founder of MHA and Maxwell TEC.

That demand spurred the company's formal evolution to Maxwell TEC, a technology company focused on enabling care at home through innovative tools and strategic services. With a dedicated team of industry leaders and consultants, Maxwell TEC offers a holistic approach to sustainable success for clients across the home-based care continuum.

"This wasn't just a name change or a refresh of our brand colors," said Jay Duty, Chief Operating Officer at Maxwell TEC. "It's a bold commitment to the future of care."

While tech-enabled care is positioned at the forefront of Maxwell TEC's mission, their legacy in consulting remains central to its commitment to the care-at-home industry. The company will continue to provide the wide-ranging consulting services, subject matter expertise, and data-driven strategic solutions that top home health and hospice organizations have come to expect over the past decade.

"The Maxwell team embodies the same action/results orientation, forward-thinking, people-first approach that we pride ourselves on at St. Croix Hospice, making them our go-to partner," said Stephen Phenneger, President & CFO at St. Croix Hospice. "They've consistently demonstrated a deep understanding of the industry and the unique challenges in delivering care where it matters most, actively empowering our team with strategic guidance and effective technology solutions—they're our 'first call' when we have a need. Their deep experience across the industry helps ensure we get best-in-class support and advice. They've likely seen and solved the problem already, and when they haven't, are a true partner in finding the best solution for our delivery model."

As for Maxwell TEC's product lineup, while the company's legacy MHA tech offerings remain in place—including the CHAP-verified nanaBEREAVEMENT and NOTIFYnana modules—clients can expect new developments in response to the company's repositioning and industry shifts.

"There's a focus on our tech like never before—particularly our 'nana' communication platform. In the coming months, we'll be sharing some exciting developments that not only enhance our technology but strengthen every touchpoint across the patient lifecycle," said Scott Beard, Chief Strategy Officer at Maxwell TEC.

The rebrand to Maxwell TEC reinforces the company's dedication to being a long-term partner for care-at-home providers. By combining deep industry knowledge with innovative, scalable technology, Maxwell TEC is positioned to meet the complex needs of modern healthcare and help providers deliver more effective, efficient and compassionate care.

About Maxwell TEC

Maxwell TEC enables care at home through technology and strategic solutions, blending decades of clinical expertise with innovative approaches designed to empower people and processes. With a suite of tech-enabled products, data-driven solutions, and consulting services, Maxwell TEC equips care providers with the tools and strategies necessary for success in the digital era. Learn more at www.maxwelltec.com.

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SOURCE Maxwell TEC