Milk-Bone® Powers Up Treat Time in New Collab with the upcoming action adventure film SUPERMAN™ and one of its stars, Krypto the Superdog
Because there's a superhero in every dog
ORRVILLE, Ohio, May 12, 2025 /PRNewswire/ -- It's a bird, it's a plane, it's the launch of Milk-Bone®'s limited edition Milk-Bone® SUPERMAN™ Box, just in time for the biggest film of the summer, DC Studios' SUPERMAN, distributed by Warner Bros. Studios and featuring Superman's beloved four-legged sidekick, Krypto the Superdog. This exciting collaboration celebrates the connection between dogs and their humans – just like the bond between Krypto and Superman.
The limited-edition packaging features iconic Superman artwork and is filled with the classic Milk-Bone® dog biscuits loved by generations of dogs. In addition, Milk-Bone® will be releasing a limited-edition comic book, inspired by Superman's sidekick and best friend, Krypto. It's the perfect way to treat your pup to something special while making every moment feel a little more… super.
"For over a century, Milk-Bone® has been trusted to help pet parents make everyday moments with their dogs feel extraordinary," said Gail Hollander, CMO at J.M. Smucker. "Now, with the SUPERMAN partnership, Milk-Bone® is honoring the strength, loyalty and love that our four-legged companions show us every day."
Whether it's a walk to the park or fighting for "truth, justice and a better tomorrow", Milk-Bone® is there for every super moment shared between you and your dog, whether on Earth or flying through space.
The Milk-Bone® SUPERMAN Box will be available at major retailers and online beginning May 2025, available in 24 oz. SUPERMAN will soar into theaters and IMAX® nationwide on July 11, 2025.
For more information, please visit www.milkbone.com/superman.
About The J. M. Smucker Co.
At The J.M. Smucker Co., it is our privilege to make food people and pets love by offering a diverse family of brands available across North America. We are proud to lead in the coffee, peanut butter, fruit spreads, frozen handheld, sweet baked goods, dog snacks and cat food categories by offering brands consumers trust for themselves and their families each day, including Folgers®, Dunkin'®, Café Bustelo®, Jif®, Uncrustables®, Smucker's®, Hostess®, Milk-Bone® and Meow Mix®. Through our unwavering commitment to producing high quality products, operating responsibly and ethically and delivering on our Purpose, we will continue to grow our business while making a positive impact on society. For more information, please visit jmsmucker.com.
The J. M. Smucker Co. is the owner of all trademarks referenced herein, except for Dunkin'®, which is a trademark of DD IP Holder LLC. The Dunkin'® brand is licensed to The J.M. Smucker Co. for packaged coffee products sold in retail channels, such as grocery stores, mass merchandisers, club stores, e-commerce and drug stores, as well as in certain away from home channels. This information does not pertain to products for sale in Dunkin'® restaurants.
About SUPERMAN
DC Studios Presents a Troll Court Entertainment/The Safran Company Production, A James Gunn Film, "Superman," which will be in theaters and IMAX® nationwide on July 11, 2025, and internationally beginning 9 July 2025, distributed by Warner Bros. Pictures.
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SOURCE J.M. Smucker Co.