Naver Map launches another BE LOCAL campaign, expanding to Busan, Gyeongju

Naver is launching a second round of the BE LOCAL campaign with the Korea Tourism Organization (KTO), Wednesday through Dec. 15, to introduce Korea’s popular destinations to foreign visitors. The campaign, which first ran for a month in April, offers foreign tourists real Korean local experiences by suggesting trending restaurants, cafes, shopping areas and cultural spaces on Naver Map. The recommended places include frequently saved spots among the platform’s users in their 20s and 30s, as well as long-established local restaurants. For the second round, the campaign will expand from Seoul to include the southeastern city of Busan and Gyeongju, North Gyeongsang Province, which are expected to welcome more foreign guests to upcoming major international events such as the Busan International Film Festival this month and the APEC Economic Leaders’ Meeting in October. Naver and KTO will also scale up the campaign benefits, handing out discount coupons for selected restaurants, cafes and cultural venues, as well as for express bus tickets and car rental services. “Naver Map is a compWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times