NBA Veterans Charlie Villanueva, Theo Pinson, Justin Jackson, Devonte' Graham, and NFL Pro Bowler Eric Ebron join Tidal League as strategic investors and launch a new live sports show, To The Baha
DALLAS, Texas, May 13, 2025 /PRNewswire/ - Tidal League, the sports media company behind a growing roster of athlete-led shows, proudly announces that former NBA veteran and NCAA champion Charlie Villanueva has officially joined To The Baha as a permanent co-host. In addition, Villanueva has made a strategic investment in Tidal League, further solidifying a long-term partnership between the media platform and the former pro athlete turned entrepreneur. Charlie Villanueva joins a key group of athletes that have made strategic investments into Tidal League, including NFL Pro Bowler Eric Ebron, NCAA champions Theo Pinson and Justin Jackson, and NBA veteran Devonte' Graham.
To The Baha is a Tidal League Original airing live on YouTube every Monday and Thursday and has quickly become a go-to destination for real-time basketball talk and behind-the-scenes insight. Hosted by Theo Pinson, Raymond Felton, Tyler Relph, and Kameron Wilkerson, the show offers unfiltered commentary and player-first storytelling — now bolstered by Villanueva's unique voice and presence.
"The numbers don't lie — whenever Charlie's on the show, viewership spikes. His chemistry with the guys and insight from his 11 years in the league adds an entirely new dynamic," said Kurt Benson, Co-Founder and CEO of Tidal League. "Having him join alongside this group of key athletes as investors and talent speak volumes about our shared vision."
For Villanueva, the decision to join To The Baha goes beyond content — it's about ownership, impact, and storytelling with purpose.
"This isn't just about going live twice a week. It's about building something real, amplifying culture through the lens of athletes, and having equity in that mission," said Villanueva. "I believe in what Tidal League is doing — and I want in on helping it grow."
For Jackson, the relationships matter and the chemistry between the team speaks volumes.
"When I had the opportunity to invest, I jumped at the chance," said Jackson. "Not only because of the direction and growth that Tidal League has shown but also the people that work within it. Genuine and hardworking people with a good product is a recipe for success."
For Ebron, it's about family, longevity, and building out valuable intellectual property.
"I believe in the team that is being formed behind the camera and on camera," said Ebron. "The chemistry between those units makes this family work."
For Graham, athlete-empowered media has long had a void in pro sports. Tidal League changes that.
"Investing in Tidal League was an easy decision," said Graham. "I've known Theo for a long time and trust his vision. I saw a platform that's truly giving players a voice and I wanted to be part of building that."
This partnership underscores Tidal League's ongoing growth strategy, with new shows launching in basketball, soccer, tennis, and sports-adjacent categories. As the company scales its original content portfolio, it continues to position itself as a premiere athlete-led storytelling network — with a group of key athletes now playing a major role in that evolution.
About Tidal League
Tidal League is the multimedia powerhouse rewriting the playbook for storytelling in sports and culture. Through original podcasts, video series, live broadcasts, and feature documentaries, Tidal League is raising the bar for athlete- and creator-driven content. With a portfolio featuring NBA, NFL, and Olympic athletes, as well as Grammy Award-winning artists, Tidal League connects fans to the unfiltered personalities and authentic stories shaping the future of sports, entertainment, and culture.
Learn more at tidalleague.com.
View original content:SOURCE Tidal League