Pinnacle Expands Services to Offer 360° Marketing and Sales Solutions for Automotive Retailers
CORNELIUS, N.C., Sept. 16, 2025 /PRNewswire/ -- Pinnacle is leveling up. Once known for its powerhouse event marketing, the company is now delivering full 360° dealership solutions—from training to assessments to customer experience tools.
As the automotive landscape grows more competitive, Pinnacle is answering the call for deeper, data-driven strategies that boost performance where it matters most. Early adopters of the expanded services have already seen results, including a 15% lift in sales appointment show rates and a 20% increase in service retention.
As the automotive landscape grows more competitive, Pinnacle is responding to the industry's demand for deeper, data-driven, and performance-focused strategies. With this transformation, Pinnacle now offers a comprehensive suite of dealership development and training services designed to sharpen performance across sales and service, including:
- In-Store Assessments
- Sales Consultant Training
- Sales BDC (Business Development Center) Training
- Sales Management Training
- Service Advisor Training
- Service BDC Training
- Service Management Training
- Virtual Store Assessments
"Our clients asked for more than just marketing—they needed a true partner in dealership growth," said Joe Cox, CEO of Pinnacle. "We listened and delivered a full-circle approach that bridges the gap between customer acquisition and operational excellence."
Pinnacle's new training and assessment programs are designed to elevate performance at every level. From sharpening the skills of front-line salespeople to enhancing service advisor efficiency and improving management strategy, these solutions are already driving meaningful improvements for early adopters.
Despite this transformation, Pinnacle is keeping its high-impact events that built the brand's reputation. Dealers can still rely on the proven success of Staffed Events, Hosted Events, Off-Site Sales Marketing, and Direct Mailers—now integrated into a broader, more strategic plan for long-term growth.
"With this expansion, we're not just bringing customers through the door—we're making sure your team is ready to close the deal and keep them coming back," added Justin Hill, VP of Operations.
To learn more about Pinnacle's 360° dealership solutions, visit www.pinnaclesalesandmail.com or email training@pinnaclesalesandmail.com.
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SOURCE Pinnacle