Prediction: E.l.f. Beauty Will Be One of My Best Investments This Year. Here's Why.
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One of my best investments this year will undoubtedly be e.l.f. Beauty (NYSE: ELF). A big reason for this is that I was buying the stock this year on its dip into the $60s.At the time, investors were panicking after the company issued weak fiscal Q4 sales guidance. The cosmetics industry as a whole was feeling some pressure, while uncertainty over TikTok, where the company has a huge marketing presence, caused some headwinds. However, the slowdown didn't take away from the fact that e.l.f. has taken massive market share in the mass cosmetics category over the past several years. Its products and marketing have resonated with younger consumers, while it's gained massive shelf space at retailers.Continue readingWeiter zum vollständigen Artikel bei MotleyFool
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