Registration Open for the Business Architecture Master Series: A Holistic Approach to the Digital Twin

Pivotal event for organizations to harness the power of digital twin with business architecture

SAN FRANCISCO, May 22, 2025 /PRNewswire/ -- The Business Architecture Guild^®, a global community of business architecture practitioners, announced that registration is now open for the highly anticipated Business Architecture Master Series: A Holistic Approach to the Digital Twin, taking place in Paris, France, October 6–8, 2025.

The Master Series provides an immersive, hands-on experience that demonstrates how organizations can apply business architecture to power transformation to the digital twin. Participants will engage in interactive discussions, guided exercises, and collaborative working sessions. Workshop outcomes will directly inform future Business Architecture Guild® initiatives, reinforcing business architecture's role in helping organizations achieve their strategic vision.

Key topics include:

• Master Series Overview & Goal Setting
• Business Architecture and Digital Twin Primers
• Leveraging Business Architecture for Digital Twin in Financial Services
• Leveraging Business Architecture for Digital Twin in Transportation
• Key Takeaways and Follow-up Action Items

William Ulrich, Business Architecture Guild Cofounder and leading voice in the field, said, "Business architecture is a crucial accelerator in helping organizations systematically establish a digital twin. The Master Series is a must-attend for professionals seeking to achieve this synergy for strategic advantage."

Whynde Kuehn, business architecture global thought leader and Business Architecture Guild Cofounder, added, "Innovation is the heartbeat of the modern business, and the digital twin is at the forefront of this revolution. When coupled with business architecture, digital twin enables dynamic models that optimize performance for measurable impacts."

The event will kick off with a deep dive on business architecture and digital twin from leading experts, with a focus on aligning these important practices. Due to the event's interactive nature, it is an in-person only event with no virtual access. Early registration is encouraged as seating is limited.

About the Business Architecture Guild^®

The Business Architecture Guild^® is an international, not-for-profit, member-based association that provides valuable resources to business architecture practitioners and other interested parties. The Business Architecture Guild®, which has members in more than 100 countries, is the source for A Guide to the Business Architecture Body of Knowledge^® (BIZBOK^® Guide) and exclusive provider of the Certified Business Architect (CBA)® program.

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SOURCE The Business Architecture Guild