Reusables.com Awarded Patent for Tap-to-Reuse™ Technology, Deposit-Free Container Tracking System

New technology eliminates operational barriers preventing widespread adoption of sustainable packaging in mainstream retail

SEATTLE, Oct. 28, 2025 /CNW/ - Reusables.com, the category-defining startup for tech-enabled reusable packaging, announced today it has received U.S. Patent No. 18/637684 for a revolutionary system that enables food service operators to offer reusable containers without upfront deposits or costly infrastructure overhauls. The patented technology addresses the two primary barriers that have prevented mainstream retail adoption of reusable packaging: operational complexity and consumer friction.

The patented system represents the first technology to seamlessly integrate reusable asset tracking with existing point-of-sale and payment processing systems without requiring deposits or storing sensitive payment information. Instead of charging consumers upfront, or saving sensitive card data separately, the system only applies a refundable charge if items aren't returned within the specified timeframe. Consumers can even return items 30 days after their due-date and receive a full refund, adding to company's industry leading return rate of over 99%.

"This patent protection validates what we've known from day one—that the path to mainstream reusable adoption isn't through completely rebuilding retail infrastructure, but by working within the systems retailers already have," said Jason Hawkins, CEO and co-founder of Reusables.com. "We've essentially solved the integration problem that has kept reusable packaging confined to niche applications, and now we have the IP protection to scale this approach across the entire retail ecosystem. Our approach is simple: make reuse more cost-effective and convenient than waste."

Wall Street Journal recently featured Reusables.com as one of the most advanced tech system for reuse in North America and the company closed an oversubscribed $2.6M seed round with major investors including StandUp Ventures, Amplify Capital, Sandpiper Ventures, and Emend Vision Fund. The single-use packaging waste represents a $100B+ global opportunity, yet adoption has remained limited due to operational hurdles. The company's patented approach eliminates the need for retailers to manage deposits, track inventory manually, or upgrade existing payment systems—reducing implementation barriers that have historically prevented widespread adoption.

The patent's unique architecture separates asset management from payment processing, creating significant advantages in security, compliance, and scalability. By not storing payment information within the reusable tracking system, retailers avoid additional PCI compliance requirements while maintaining seamless integration with their existing payment platforms. This modular approach enables rapid deployment across diverse retail environments without requiring proprietary technology stacks.

Historically, deposit-based return schemes have represented the first wave of reuse solutions, but many have failed due to operational complexity and poor economics. Traditional deposit systems often achieve return rates below 80% and struggle with scalability challenges, making them unsustainable for mainstream retail adoption. Reusables.com's approach eliminates these barriers by removing deposit requirements entirely while maintaining accountability through existing payment infrastructure.

"The beauty of this system is its invisibility to both retailers and consumers," added Hawkins. "Retailers can offer reusables without changing their operational workflows, and consumers get the convenience benefits without the friction of paying deposits or downloading additional apps. It's the kind of infrastructure innovation that makes sustainable practices more accessible rather than more complicated."

The patent specifically protects the methodology of associating reusable assets with customers through existing payment data while maintaining complete separation between asset tracking and payment processing systems. This approach has enabled Reusables.com to integrate with major POS providers and creates a significant competitive moat around the company's deposit-free reusable model.

With the patent now secured, the intellectual property protection covers the core innovation that enables deposit-free reusable systems to operate seamlessly within existing retail infrastructure. This establishes Reusables.com's proprietary Tap-to-Reuse™ technology as a category-defining solution that competitors have struggled to replicate effectively.

Industry analysts note that the patent positions Reusables.com uniquely in the sustainable packaging space, where most existing solutions require either upfront deposits or completely separate payment ecosystems. The technology's ability to work within established retail infrastructure could accelerate adoption timelines from years to months for major retailers considering reusable packaging programs.

"The future of reuse depends on seamless integration. Many reuse models struggle with adoption because they create friction—the breakthrough comes when reuse solutions work invisibly within existing retail infrastructure while delivering real-time impact data. Success isn't about changing consumer behavior, it's about making sustainable choices frictionless," said Claudette Juska from PR3.

The patent builds on Reusables.com's explosive growth momentum, including major institutional customers such UCLA, Whistler Resort, UC Riverside, Pomona College and University of Guelph. With this intellectual property protected, the company is poised to expand its impact by entering new closed-environments such as stadiums, resorts, hospitals and office buildings through direct entry and licensing agreements with mission-aligned providers across North America and internationally.

About Reusables.com
Founded by award-winning entrepreneurs Jason Hawkins and Anastasia Kiku, Reusables.com is the leading hardware-enabled SaaS platform powering the circular economy. Its seamless "Tap to Reuse" technology and proprietary Smart Return Bins make reusable packaging scalable, trackable, and easy to use. The company works with top universities, corporate campuses, healthcare facilities and food service operators to eliminate single-use waste at scale.

View original content to download multimedia:https://www.prnewswire.com/news-releases/reusablescom-awarded-patent-for-tap-to-reuse-technology-deposit-free-container-tracking-system-302596243.html

SOURCE Reusables.com